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# Netflix’s Bridgerton Universe Offers A Masterclass in Franchise Efficiency
- URL: https://tvrev2beta2.ghost.io/netflixs-bridgerton-universe-offers-a-masterclass-in-franchise-efficiency/
- Published: 2024-06-05T19:28:57.000Z
- Updated: 2024-06-05T19:28:57.000Z
- Author: Brandon Katz
- Tags: Thought Leaders Circle, Netflix, Bridgerton, Shonda Rhimes, #sqs, #Import 2026-09-03 21:06

One of many reasons why [Hollywood loves successful franchises](https://www.parrotanalytics.com/strategy/dune-bridgerton-taylor-sheridan-creating-new-hollywood-franchises/?ref=tvrev2beta2.ghost.io) is because such successful tentpole properties offer a level of content investment efficiency that is difficult to come by, especially in a creative industry ruled by risk. Beloved franchise material tends to offer a guaranteed audience floor, as well as ping-ponging viewership between entries. 

One of the best contemporary examples is Netflix’s *Bridgerton*, which now encompasses three seasons, a spin-off season in *Queen Charlotte: A Bridgerton Story*, and many other revenue-generating and attention-grabbing initiatives. The consumption affinity, or the grouping of titles that audiences watch together, between the two separate shows is the secret sauce in *Bridgerton*’s winning recipe. 

From January 1 to May 1, *Bridgerton* and *Queen Charlotte* have enjoyed the highest affinity to one another out of any other series, according to Parrot Analytics. To reiterate, this means that viewers who are watching *Bridgerton* are also watching *Queen Charlotte* at the highest rate, and vice versa, out of any show. In fact, if we look back to May 2023 when *Queen Charlotte* first premiered, the two shows have ranked within the top 10 in consumption affinity for one another in all but five weeks. That’s a significant viewership funnel between the two that keeps a viewer in Netflix’s ecosystem for longer, which is music to an advertiser’s ears. 

In practicality, this means that when *Queen Charlotte* arrived, audiences often were driven back to the original series after completing the spin-off. When Season 3 of *Bridgerton* recently debuted, viewers spent the weeks leading into the premiere catching up on old seasons. Within a franchise, this is known as a halo effect. It reflects a remarkably efficient content spend that spreads out to several seasons and titles, usually for the cost of just an additional seasonal entry. 

Global demand for *Bridgerton* rose 80% in the first month of *Queen Charlotte*’s availability compared to the prior month, further highlighting this dynamic. This is also supported by Netflix’s own global hours viewed metrics. The previous two seasons of *Bridgerton* generated more than 91 million additional hours in *Queen Charlotte*’s first few weeks of availability.

With *Bridgerton* designed to run eight seasons and further spin-off potential for beloved old and new characters remaining high, producer Shonda Rhimes has delivered Netflix a multifaceted hit that provides a long-tail of engagement value. 

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/c0d2bde4-f04c-4c73-aed5-666da2d49fc7/parrot_analytics_tv_rev-format-original.webp)