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# Netflix's Winning Strategies: Hits, Franchises, and International Appeal
- URL: https://tvrev2beta2.ghost.io/netflixs-winning-strategies-hits-franchises-and-international-appeal/
- Published: 2023-07-26T12:43:17.000Z
- Updated: 2023-07-26T12:43:17.000Z
- Author: Brandon Katz
- Tags: Thought Leaders Circle, Brandon Katz, Netflix, Parrot Analytics, content strategy, #sqs, #Import 2026-09-03 20:57

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/33ed90c4-ac2b-4b13-b3e6-af10201aabae/top_netflix-format-original.jpg)

Studios, production companies and creatives can’t reverse engineer an Emmy winner or replicate the magical alchemy that results in a commercial hit every time out. But by studying the DNA of what has worked before — specifically on a genre, IP, and demographic level — it can help provide more informed decision making for future content slate construction.

The graphic is a collection of the most in-demand originals released on Netflix from January 2022-July 2023, per Parrot Analytics. (As a reminder, Parrot’s audience demand metric is comprised of a combination of consumption data, social media engagement, and search queries to follow the consumer journey and the demand multiplier reveals how significantly a title is resonating compared to the average title). 

Netflix, which deliberately attempts to program something for everyone as a multi-faceted four quadrant service, boasts a wide range of successes across the genre spectrum in this timeframe. Its eclectic roster — which spans kids content, comedy, action thrillers and sci-fi/fantasy/horror entertainment — helps ensure a versatile audience demographic profile. Something star-driven and original like Arnold Schwarzenegger’s *FUBAR* appeals to an older male skewing viewer base, while new series based on pre-existing material such as *Monster* and *The Night Agent* are slightly younger-skewing and resonate more with female viewers. 

The market-leading streamer has also recognized what the rest of Hollywood has always known: franchises (or proven on-screen hits that generate multiple entries) elicit recurring interest. Continuations or expansions of existing franchises (*Wednesday, Queen Charlotte, XO Kitty, The Witcher Blood Origin, Vikings Valhalla*) are among Netflix’s best premieres in this time frame. Building out familiar IP helps ease audience buy in as viewers are more likely to sample a series connected to a brand they already enjoy. This can also lead to better retention, as viewers eagerly anticipate the next *Bridgerton* spinoff, which reduces churn. Locking in that viewer interest long term then provides a streamer with better pricing power. 

Importantly, this list also features several international series, which reflects Netflix’s unrivaled years long investments into non-English content. This speaks to critical capital efficiency. Often (but not always), international productions are less expensive than US and UK-based productions and as Netflix looks to further stabilize costs, these investments become even more important to the bottom line. Non-English content’s ability to resonate beyond its home market, and importantly translate to high ARPU regions such as UCAN (US and Canada), is integral to financial success. Thus far, *Squid Game* has proven to be the exception to the rule but Netflix is making progress. Longer-term, Netflix’s voluminous roster of international content gives it an advantage as the WGA and SAG-AFTRA strikes continue. (More on this next week).