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# Network Deep Dive: Showtime
- URL: https://tvrev2beta2.ghost.io/network-deep-dive-showtime/
- Published: 2020-07-14T17:44:26.000Z
- Updated: 2020-07-14T17:44:26.000Z
- Author: Eleanor Semeraro
- Tags: Data & Measurement, iSpot, Showtime, Inscape, #sqs, #Import 2026-09-03 20:26

Today we’re continuing our series of network deep dives with a look at Showtime, using data from [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io) and [iSpot](http://ispot.tv/?ref=tvrev2beta2.ghost.io) to surface viewership trends and advertising highlights. (Previous deep dives include [A&E](https://tvrev.squarespace.com/tvrev-1/network-deep-dive-ae?ref=tvrev2beta2.ghost.io), [History Channel](https://tvrev.squarespace.com/tvrev-1/network-deep-dive-history-channel?ref=tvrev2beta2.ghost.io), [AMC](https://tvrev.squarespace.com/tvrev-1/network-deep-dive-amc?ref=tvrev2beta2.ghost.io) and [The Weather Channel](https://tvrev.squarespace.com/tvrev-1/network-deep-dive-the-weather-channel?ref=tvrev2beta2.ghost.io).) *Data below is from Jan. 1 through July 8, 2020.*

**Viewership Trends via Inscape**

First, some details about Showtime’s audience location by local area market. According to Inscape, the TV data company with insights from a panel of more than 15 million smart TVs, hotspots of viewership include the markets of New York, NY; Philadelphia, PA; Palm Springs, CA; Baltimore, MD; and Boston, MA (The darker the shade of blue in the map shown here, the higher the concentration of Showtime viewers.)

Local area market tune-in for Showtime, Jan. 1-July 8, via Inscape

Based on the average percent of TVs watching, the top programs on Showtime so far this year include *Homeland*, *Billions*, *Shameless*, *The Chi* and *Penny Dreadful: City of Angels*.

With *Homeland* concluding its run this past April, where else can that show’s fans be found? According to Inscape’s show crossover analysis, *Homeland* viewers are likely to watch programming including *Shameless*, *Morning Joe*, *The Blacklist*, *Fareed Zakaria GPS* and *CNN Newsroom*. 

It’s also worth noting that during the weekend of July 10-12, *The Chi* was one of the top five most-binged time-shifted shows (based on minutes binged as a percent of all binged shows that Inscape measured).

Looking at other shows likely to be watched by Showtime viewers off-network, *Real Sports With Bryant Gumbel* leads, followed by *War of the Worlds*, *I Know This Much Is True*, *The New Pope* and *The Plot Against America*. 

Via Inscape

Inscape has minute-by-minute viewing data for anything that airs on TV. Below, for example, a look at the June 14th episode of *Billions*. You can see how tune-in steadily increased throughout the episode. 

Via Inscape

Inscape also examined viewership crossover between Showtime and four other premium networks: Cinemax, Epix, HBO and Starz. *(A note about methodology: You have to do more than just flip past a station with your remote to count as a “crossover viewer” in Inscape’s system. For the data below, the minimum viewing threshold is ten minutes.)* For Showtime specifically, the highest crossover (60%) is with HBO; the highest crossover of all is between Cinemax and HBO, with 73% of Cinemax viewers also watching at least ten minutes of HBO during the period measured. At the low end: Only 21% of Epix viewers watched Cinemax. 

**Advertising Insights via iSpot**

Aside from Showtime’s own promos, ads don’t run on the network — but it’s been advertising its programming across other channels this year. According to [iSpot.tv,](http://ispot.tv/?ref=tvrev2beta2.ghost.io) the always-on TV ad measurement and attribution company, Showtime spots generated over 1.93 billion TV ad impressions Jan. 1 through July 8.

CBS is the No. 1 network for impressions, accounting for 44% — which makes sense given that Showtime is part of ViacomCBS — followed by CNN and Nick@Nite. (Nick is also part of ViacomCBS.) Top impressions-generating shows include *Friends*, *The Late Show With Stephen Colbert*, *CBS This Morning*, *The Late Late Show With James Corden* and *Mom*.

Showtime’s most-seen spot so far this year is a [promo for *Homeland*](https://www.ispot.tv/ad/nZPz/showtime-homeland?ref=tvrev2beta2.ghost.io), which generated over 440.2 million TV ad impressions. A [promotion for *Billions*](https://www.ispot.tv/ad/n6Dh/showtime-billions?ref=tvrev2beta2.ghost.io) is in second place with 420.1 million TV ad impressions.