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# Network Loyalty Plays Into Game Show Viewer Crossover
- URL: https://tvrev2beta2.ghost.io/network-loyalty-plays-into-game-show-viewer-crossover/
- Published: 2019-07-26T16:33:14.000Z
- Updated: 2019-07-26T16:33:14.000Z
- Author: Eleanor Semeraro
- Tags: Data & Measurement, NBC, ABC, Beat Shazam, Spin the Wheel, Celebrity Family Feud, The $100000 Pyramid, Press Your Luck, Hollywood Game Night, Fox Networks, Inscape, #sqs, #Import 2026-09-03 19:30

For many, the words “game show” evoke an image of Alex Trebek on *Jeopardy* or Vanna White on *Wheel of Fortune*. But these days, networks are upping their game with new programs featuring celebrity hosts and wacky challenges, like Fox’s *Beat Shazam* and *Spin the Wheel*; ABC’s *Celebrity Family Feud*, *The $100,000 Pyramid* and *Press Your Luck*; and NBC’s *Hollywood Game Night*.  

We were curious about the crossover for these shows — is one audience more likely to watch another game show, and how much of a role does network loyalty play? We turned to [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io), the TV data company with glass-level insights from a panel of more than 11 million smart TVs, to see exactly what viewership crossover\* looks like so far this summer.   

![](https://lh5.googleusercontent.com/eODTwODI2eUagC-9pt747erxwpqXrG83a6spjgz7WVfV2EoCjSRy1cCwke6fkI6_6QFlyG7xinez6FWXQ8JcAhuMG6uyjhVJH9cdNGQJIZhoK3KDo78-qRbE3ZZF3yz6VeBKXSGb)

At the high end of viewership crossover: an impressive 70% of *The $100,000 Pyramid* viewers also watched *Celebrity Family Feud*, and half of *Family Feud* fans watched *Pyramid*. At the low end: only 14% of *Beat Shazam* viewers watched *Hollywood Game Night*, and 15% of *Spin the Wheel* fans tuned into *Hollywood Game Night*.   

There was also some network loyalty going on: *Beat Shazam* and *Spin the Wheel*, both on Fox, had the highest crossover rates for each other. The same trend can be seen with ABC’s shows. For NBC-owned *Hollywood Game Night*, the other show its audience was most like to watch was *Celebrity Family Feud* (35%).  

*\*A note about methodology: You have to do more than just flip past a station with your remote to count as a “crossover viewer” in Inscape’s system. For the data set above, the minimum threshold was set ten minutes with a date range of May 1 through July 22\.*