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# New Spanish-Language TV Programming Makes A Splash
- URL: https://tvrev2beta2.ghost.io/new-spanish-language-tv-programming-makes-splash-ads-ispot/
- Published: 2022-10-19T19:38:21.000Z
- Updated: 2022-10-19T19:38:21.000Z
- Author: John Cassillo
- Tags: iSpot, TV Advertising, Univision, Telemundo, #sqs, #Import 2026-09-03 20:44, Data

[iSpot’s new Q3 report](https://www.ispot.tv/hub/resources/free-reports/q3-tv-advertising-rundown/?ref=tvrev2beta2.ghost.io) dives into every angle of last quarter’s TV advertising, including the top shows for Spanish-language ad impressions. Notably, four of the top 10 programs in Q3 didn’t appear on U.S. TV last year – led by telenovela *La Herencia*, which was No. 2 by share of Spanish-language TV ad impressions with 4.86%. The show debuted on Las Estrellas in Mexico earlier this year, before jumping to Univision in the U.S.

- Reality shows delivered impressions for Spanish-language ads: *La Casa De Los Famosos* (a Spanish-language version of *Celebrity Big Brother*) was the top show for Telemundo in Q3 despite only airing for half of the quarter.
- *Top Chef VIP* was a newcomer for Telemundo as well in early August, yet delivered nearly 4% of all Spanish-language TV ad impressions.
- Year-over-year, the top Q3 programming for Spanish-language TV ad impressions turned over significantly, as six of the top 10 were not at top of the list for Q3 last year.