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# Olympics Buzz Fuels Growth In Earned Media Value For Peacock
- URL: https://tvrev2beta2.ghost.io/olympics-buzz-fuels-growth-in-earned-media-value-for-peacock/
- Published: 2024-07-23T13:14:57.000Z
- Updated: 2024-07-23T13:14:57.000Z
- Author: Eleanor Semeraro
- Tags: Streaming Wars, CreatorIQ, Peacock, 2024 Olympics, Team USA, Netflix, #sqs, #Import 2026-09-03 21:06

Although the 2024 Paris Olympics have yet to begin, Peacock is already poised to be a big winner: The streaming service is the [only place where U.S. audiences can see every single event live](https://www.cnet.com/tech/services-and-software/how-to-watch-the-olympics/?ref=tvrev2beta2.ghost.io) — a staggering 5,000 hours of coverage. NBCU is well aware of their gold-medal position, and hiked up prices for Peacock’s “premium” ad-supported tier from $6 to $8 just ahead of the games. For viewers wanting to go ad-free, the price is now $14 instead of $12\. 

Subscription fees aside, Peacock is also benefiting from social media action around the Olympics. A June analysis of the streaming video landscape from [CreatorIQ](http://creatoriq.com/?ref=tvrev2beta2.ghost.io) reveals that Peacock was the only service that saw month-over-month growth in Earned Media Value (EMV). EMV is CreatorIQ’s metric for quantifying the estimated value of consumer engagement with digital earned media.

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV. Close to a third of that EMV came from owned social accounts for [Team USA](https://www.instagram.com/teamusa?ref=tvrev2beta2.ghost.io). The service also saw notable month-over-month growth in impressions (71%) and engagements (124%), largely driven by Olympics coverage including the trials and qualifiers for U.S. gymnastics and swimming. 

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/65142b2a-b291-43a2-a80a-ae9ab463c2ee/ciq-june-emv-peacock-format-original.png)

Looking purely at EMV for June, Netflix was No. 1 among video streaming platforms, with $104.3 million EMV, a drop from its [May EMV of $149.2 million](https://tvrev2beta2.ghost.io/bridgerton-drives-growth-in-earned-media-value-for-netflixnbsp/). Prime Video was in second place for EMV ($41.4 million), followed by Max ($34.8 million). 

You can get more insights around the creator economy for multiple industries with [CreatorIQ’s Top 10 Leaderboards](https://www.creatoriq.com/top-10-leaderboard?industry=streaming-services&ref=tvrev2beta2.ghost.io).