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# "Orange Is The New Black" Is Back... And Fans Are Freaking
- URL: https://tvrev2beta2.ghost.io/orange-new-black-back-fans-freaking/
- Published: 2018-07-31T17:14:15.000Z
- Updated: 2018-07-31T17:14:15.000Z
- Author: Mike Gasbara
- Tags: Netflix, Canvs, emotion, Currency, oitnb, #sqs, #Import 2026-09-03 19:02

Since Netflix announced the premiere of *Orange Is The New Black* back in 2013, the show has transcended its autobiographical origin. Flash-forward five years, and the hit series has returned for a sixth season by popular demand, which had the Twittersphere rumbling.

In the days leading up to the July 27 premiere, *Orange Is The New Black* sparked nearly 8,000 Emotional Reactions (ERs), with more than 35% expressing excitement from fans who couldn’t wait for the latest season to go live, according to emotion measurement and artificial intelligence company [Canvs](http://canvs.ai/?ref=tvrev2beta2.ghost.io).The opening weekend did not disappoint, either. More than 102,000 tweets poured in about the show and 38% expressed some sort of emotion, with character Alex Vause (played by Laura Prepon) being the main driver (8.6%).

The show wasn’t just a hit for the streaming service, but it was dominant across all TV sets. Over the course of the last week (July 23-29), *OITNB* generated 42.8X as many ERs than the average program and 37.6X the love.