> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Peak IP: Paramount+ Uses Franchises Like Star Trek, Sheridan-Verse to Drive Demand
- URL: https://tvrev2beta2.ghost.io/paramount-yellowstone-star-trek-intellectual-property-streaming/
- Published: 2023-06-14T03:54:05.000Z
- Updated: 2023-06-14T03:54:05.000Z
- Author: Brandon Katz
- Tags: Streaming Wars, Paramount Global, Paramount, Star Trek, Taylor Sheridan, Yellowstone, Peacock, #sqs, #Import 2026-09-03 20:57

In the 21st century, the mainstream entertainment industry has come to be defined by franchise intellectual property. Yet while minds might race toward the latest Star Wars, Marvel or Fast & Furious installment when discussing franchises, the reality is that they come in all shapes and sizes. 

When looking at the audience demand breakdown for Paramount+ originals in the US throughout 2022, we see that that the Star Trek franchise — which hasn’t been on the big screen since 2016 — accounts for 32.4% while *Yellowstone* creator Taylor Sheridan’s growing roster of originals is responsible for 11.5%, according to Parrot Analytics. Star Trek is obviously legacy IP with deep genre roots in science-fiction and a cross generational fandom that dates back to the 1960s. Conversely, the Sheridan-Verse is a crop of Neo-Westerns that only began airing on Paramount+ in 2021 (Peacock licenses the streaming rights to flagship series *Yellowstone*, which premiered in 2018). 

Together, they provide Paramount+ with a valuable long-running brand and newly established IP. They also help to double down on the older male audience driven to Paramount+ by CBS, which is responsible for the greatest share of audience demand on the streamer among Paramount Global’s many content brands. 

These series serve as a reminder as to the various ways franchises can be developed and expanded while appealing to a core audience. Paramount+ deserves credit for keeping the Star Trek brand alive and well through creative and inclusive new programming and at a time when new-to-screen blockbuster concepts are struggling to break out at the box office, the small screen has been a kinder home for fresh IP. 

It's not just Disney playing in the franchise sandbox!