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# Pets Win For Brands In 2022’s Most Likeable TV Ads
- URL: https://tvrev2beta2.ghost.io/pets-win-for-brands-in-2022s-most-likeable-tv-ads/
- Published: 2023-01-04T17:26:14.000Z
- Updated: 2023-01-04T17:26:14.000Z
- Author: John Cassillo
- Tags: iSpot, TV Advertising, #sqs, #Import 2026-09-03 20:57, Data

Among the many insights included in [iSpot](http://ispot.tv/?ref=tvrev2beta2.ghost.io)’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among the top 10 by likeability score. Additionally:

- Humor was (naturally) a hit, as brands like M&M’s and Frito-Lay showed in popular spots last year.
- CPG brands (Dawn, McCormick) found success with ads focused on practicality and products.
- As always, delicious food gets consumers interested — seven of the top 20 TV ads by likeability in 2022 were from QSR or casual dining brands.