> ## Content Index > Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt > Use this file to discover other available public pages before exploring further. # Q2 TV Advertising Report for Merck and Pfizer - URL: https://tvrev2beta2.ghost.io/q2-tv-advertising-report-for-merck-and-pfizer/ - Published: 2019-07-30T20:45:11.000Z - Updated: 2019-07-30T20:45:11.000Z - Author: Eleanor Semeraro - Tags: Advertising, Merck, Pfizer, iSpot, #sqs, #Import 2026-09-03 19:30 Pharmaceutical companies are consistently big spenders when it comes to TV advertising; in fact, of the top 30 industries that spent the most on TV commercials in Q2 2019, four are in the pharma field: three for prescription medications and one for over-the-counter medication. And earlier this week, two of the biggest companies (Merck and Pfizer) announced their Q2 earnings. We used insights from always-on TV ad measurement and attribution company [iSpot.tv](http://ispot.tv/?ref=tvrev2beta2.ghost.io) to examine Q2 advertising trends for some of the top-spending brands owned by Merck and Pfizer. **Bravecto (Merck)** - **Est. TV spend:** $15.5 million - a decrease of 5.97% from Q1 2019 - a decrease of 42.02% from Q2 2018 - **TV ad impressions:** 921 million - a decrease of 5.73% from Q1 2019 - a decrease of 37.60% from Q2 2018 - **Total spots:** 2 - **Total airings:** 5,989 - **Top networks by impressions:** CBS, ABC, Lifetime Movies - **Top networks by spend:** ABC, CBS, HGTV - **Top programming by impressions:** *The Price Is Right*, *The Young and the Restless*, *The Talk* - **Top programming by spend:** *Strahan & Sara*, *The View*, *General Hospital* - **Most-seen spot:** “[Protect Your Dog From Fleas & Ticks](https://www.ispot.tv/ad/wPKv/bravecto-protect-your-dog-from-fleas-and-ticks?ref=tvrev2beta2.ghost.io)” (919.5 million impressions) - **Spot with best iSpot Attention Score\*:** “[Parque de perros](https://www.ispot.tv/ad/o2j9/bravecto-parque-de-perros-spanish?ref=tvrev2beta2.ghost.io)” (Spanish-language ad) (94.58) ![](https://lh3.googleusercontent.com/Aca01azofxS0Gsd3zw8mnB4hwom_UQc7v6hLGeJ_Pv5rFQ1JIrHR_pk5Xf8IH8Fcrmamh7mXdK41HfiIHa-GKzSLK_UAzMuAJ5XjLisaYOOFpFnxSYOaaD3mEegMvUeGFknbRrXI) **Keytruda (Merck)** - **Est. TV spend:** $55.9K - a decrease of 99.83% from Q1 2019 - a decrease of 99.78% from Q2 2018 - **TV ad impressions:** 10.2 million - a decrease of 98.88% from Q1 2019 - a decrease of 98.67% from Q2 2018 - **Total spots:** 1 - “[It's TRU: Katy and Dr. Kloecker's Story: Living Longer Is Possible](https://www.ispot.tv/ad/IOhk/keytruda-its-tru-katy-and-dr-kloeckers-story-living-longer-is-possible?ref=tvrev2beta2.ghost.io)” (Attention Score: 84.65) - **Total airings:** 7 - **Top networks by impressions:** NBC, ABC, Oprah Winfrey Network - **Top networks by spend:** TNT, Bravo, Investigation Discovery - **Top programming by impressions:** *World of Dance*, *Dateline NBC*, *General Hospital* - **Top programming by spend:** *Beauty and the Beast*, *The Real Housewives of Atlanta*, *Evil Lives Here* ![](https://lh3.googleusercontent.com/U8q9Q_iz_nBApZxoS2ajMLtOwD1PRHfbPctwEIMXfFCJi5I_YMi8OzDGvbhV5SlFjuOkOiqj41o4igMd_vXM4R8xrf9hSOFHlW6QaftpAKITG7je11VMGli9DO4nLeY89EXN7oNi) **Chantix (Pfizer)** - **Est. TV spend:** $47.5 million - an increase of 33.71% from Q1 2019 - an increase of 150.43% from Q2 2018 - **TV ad impressions:** 2.3 billion - an increase of 45.47% from Q1 2019 - an increase of 129.23% from Q2 2018 - **Total spots:** 3 - **Total airings:** 7,332 - **Top networks by impressions:** CBS, ABC, Fox News - **Top networks by spend:** CBS, ABC, NBC - **Top programming by impressions:** *ABC World News Tonight With David Muir*, *NBC Nightly News With Lester Holt*, *Good Morning America* - **Top programming by spend:** *The Big Bang Theory*, *Law & Order: Special Victims Unit*, *ABC World News Tonight With David Muir* - **Most-seen spot:** “[Slow Turkey](https://www.ispot.tv/ad/IOFA/chantix-slow-turkey?ref=tvrev2beta2.ghost.io)” (1 billion impressions) - **Spot with best iSpot Attention Score:** “[Cold Turkey](https://www.ispot.tv/ad/oomQ/chantix-cold-turkey?ref=tvrev2beta2.ghost.io)” (95.76) ![](https://lh4.googleusercontent.com/ORrHqRbXU3Z_rO4EJ6OrYJYXMm6M6_J05eWBfa0CKak-keZckljp0FMyE9caNgCC1sN-WRp98-B7xsz_EOvOL9wmTqNq7FspSHuO4sQPsote6lD_0OhsFK8TQ4zXYLJfj_lD0xmh) **Xeljanz (Pfizer)** - **Est. TV spend:** $46.9 million - a decrease of 52.19% from Q1 2019 - an increase of 17.87% from Q2 2018 - **TV ad impressions:** 1.4 billion - a decrease of 59.74% from Q1 2019 - a decrease of 11.47% from Q2 2018 - **Total spots:** 4 - **Total airings:** 3,717 - **Top networks by impressions:** CBS, NBC, ABC - **Top networks by spend:** CBS, ABC, NBC - **Top programming by impressions:** *NBC Nightly News With Lester Holt*, *ABC World News Tonight With David Muir*, *Good Morning America* - **Top programming by spend:** *The Big Bang Theory*, *Law & Order: Special Victims Unit*, *NBC Nightly News With Lester Holt* - **Most-seen spot:** “[A Different Direction](https://www.ispot.tv/ad/IVzb/xeljanz-a-different-direction?ref=tvrev2beta2.ghost.io)” (645.1 million impressions) - **Spot with best iSpot Attention Score:** “[Gymnastics](https://www.ispot.tv/ad/IHIr/xeljanz-gymnastics?ref=tvrev2beta2.ghost.io)” (94.28) ![](https://lh4.googleusercontent.com/zMoB0ZJj3bdYGQ8uZqsFYDeLHjJlTMU1oypz9j76CJsZf1pWmNxkZgDUzCtZrMwyb7GdMGePXaPko8f6jrISWU4rcsGCJdpGmb0GesyUAIjIpZatuUARjeCGd0pDYXLajLHV-_Vh) **Eliquis (Pfizer)** - **Est. TV spend:** $36.7 million - an increase of 8.80% from Q1 2019 - an increase of 7.69% from Q2 2018 - **TV ad impressions:** 1.4 billion - an increase of 16.29% from Q1 2019 - an increase of 4.49% from Q2 2018 - **Total spots:** 3 - **Total airings:** 2,326 - **Top networks by impressions:** CBS, ABC, NBC - **Top networks by spend:** CBS, ABC, NBC - **Top programming by impressions:** *NBC Nightly News With Lester Holt*, *ABC World News Tonight With David Muir*, *The Five* - **Top programming by spend:** *Wheel of Fortune*, *NBC Nightly News With Lester Holt*, *ABC World News Tonight With David Muir*, - **Most-seen spot:** “[Around the Corner](https://www.ispot.tv/ad/IhTY/eliquis-around-the-corner?ref=tvrev2beta2.ghost.io)” (596.2 million impressions) - **Spot with best iSpot Attention Score:** “[Around the Corner](https://www.ispot.tv/ad/IhTY/eliquis-around-the-corner?ref=tvrev2beta2.ghost.io)” (93.17) ![](https://lh5.googleusercontent.com/aHsDB2ldQewVJ-IIi3cWBjZuF1eiWpWTmfEkqlmP3Rcio0_i1FPKwEEzGbzQKuud6n3DDlf2YAW58q198eeXqLRnnzK97rqm75F4XtmiupMZ0wdE3tB7td4J2vpmoYJ6prqJEFjE) *\*The iSpot Attention Score measures the average percentage of an ad that is played across a TV device.* *Photo by* [***freestocks.org*** ](https://www.pexels.com/@freestocks?utm%5Fcontent=attributionCopyText&utm%5Fmedium=referral&utm%5Fsource=pexels)*from* [***Pexels***](https://www.pexels.com/photo/white-pink-and-yellow-blister-packs-163944/?utm%5Fcontent=attributionCopyText&utm%5Fmedium=referral&utm%5Fsource=pexels)