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# Retail Giants Blitz Thanksgiving
- URL: https://tvrev2beta2.ghost.io/retail-giants-blitz-thanksgiving-tv-ad-data-holiday/
- Published: 2022-11-30T17:25:44.000Z
- Updated: 2022-11-30T17:25:44.000Z
- Author: John Cassillo
- Tags: iSpot, retail, Walmart, TV Advertising, NFL, Thanksgiving, Holiday Shopping, #sqs, #Import 2026-09-03 20:44, Data

The holiday shopping season has officially begun, and retailers made the most of big TV audiences during the “Turkey Five.” According to [iSpot](http://ispot.tv/?ref=tvrev2beta2.ghost.io) data, est. national TV ad spend for retail brands rose 6.4% year-over-year during the five-day holiday weekend. TV ad impressions also showed slight dips, down 4.6%. iSpot also shares the most-seen retail brands on TV over the holiday weekend as well.

[](http://ispot.tv/?ref=tvrev2beta2.ghost.io)

Some additional findings from the five-day kickoff to the holidays:

- Etsy was the most-seen DTC retail brand by a large margin, with 25.36% of those TV ad impressions (nearly seven points higher than No. 2 DTC brand, Wayfair).
- NBC delivered the highest share of retail TV ad impressions during the holiday weekend, at 9.24%.
- Of course, football played a big role for retail brands over Thanksgiving — the NFL accounted for 12.89% of TV ad impressions, while college football was No. 2 with 3.85%.