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# Roku and iSpot Discuss How Measurement Fuels Optimization In Hilarious Fashion
- URL: https://tvrev2beta2.ghost.io/roku-and-ispot-push-ctv-beyond-reach-and-frequency/
- Published: 2026-07-13T18:35:06.000Z
- Updated: 2026-07-13T18:35:06.000Z
- Author: TVREV
- Tags: Stuart Schwartzapfel, Miles Fisher, Roku, iSpot, outcomes, outcomes at scale, CTV Advertising, connected tv, performance marketing, #sqs, #Import 2026-08-14 22:50

We don’t generally post videos created by corporate marketing teams, but **iSpot’s Stu Schwartzapfel** visit Roku City to chat with **Roku’s Miles Fisher** deserves to live in the annals of the interwebs as an instant classsic.

Sure they explore the value and evolving use cases of measurement in a system for buying optimization, and bringing that third party verification and outcome feed into a buying platform is innovative enough to make for an interesting video. 

But Roku went and made it funny AF! Please industry, take note— this is how you B2B and LOL at the same time.