> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
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# TV’s Future Is Lower Funnel
- URL: https://tvrev2beta2.ghost.io/samsung-streaming-future-lower-funnel/
- Published: 2025-07-29T21:27:20.000Z
- Updated: 2025-07-29T21:27:20.000Z
- Author: TVREV
- Tags: Reports, Samsung Ads, lower funnel, Justin Fromm, Conversion TV, #sqs, #Import 2026-09-03 21:39, Ad Tech, Streaming Wars

**Part 1 of a multipart series from Samsung Ads on how Connected TV is now Convergent TV.** 

Written by Justin Fromm, Global Head of Insights and Thought Leadership at Samsung Ads, the series explores the changes in how consumers and advertisers view their TVs and how that is making TV advertising into a true performance vehicle.