> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Screw Bill O'Reilly There Was a Lot of TV News This Week
- URL: https://tvrev2beta2.ghost.io/screw-bill-oreilly-lot-tv-news-week/
- Published: 2017-04-07T18:57:37.000Z
- Updated: 2017-04-07T18:57:37.000Z
- Author: Alan Wolk
- Tags: Television, Fox News, tv news, PadSquad, bill oreilly, Advertising, iSpot, #sqs, #Import 2026-09-03 18:51

While it was hard for the TV trades to relent from the white-hot noise of the Bill O’Reilly buffoon-gone-wild sh&t\* show, the TV transformation train chugged along. Without ignoring the impact of advertisers ditching the show, the jury is out on how it will effect the “no spin zone” network- which has been [raking in Trump bump cash](http://www.tvrev.com/s/brands-enjoy-fox-news-trump-bump/img?ref=tvrev2beta2.ghost.io). So, let’s move on from that dumpster fire and look to the TV horizon where innovation springs a new. And damn, there is a good bit of weekend skimming to sift through. ICYMI:Peter Kafka makes good points when exploring how [Apple Wants to Sell HBO, Showtime and Starz in a Single Bundle](https://www.recode.net/2017/4/2/15155816/apple-hbo-showtime-starz?ref=tvrev2beta2.ghost.io) . WSJ’s Mike Shields notes [Amazon’s NFL Streaming Deal Could Shake Up TV Advertising](https://www.wsj.com/articles/amazons-nfl-streaming-deal-could-shake-up-tv-advertising-1491494350?ref=tvrev2beta2.ghost.io) while Digiday’s Sahil Patel nails how [TV Feels the Heat from Google and Facebook](http://digiday.com/media/tv-feels-heat-google-facebook/?ref=tvrev2beta2.ghost.io). Oh the ironies! Wayne Friedman explores how [New Digital TV Services Continue To Spend More On TV Advertising](https://www.mediapost.com/publications/article/298721/new-digital-tv-services-continue-to-spend-more-on.html?ref=tvrev2beta2.ghost.io) and Ryan Joe @ AdExchanger notes that [Nielsen Dives Into AI](https://adexchanger.com/platforms/nielsen-dives-ai/?ref=tvrev2beta2.ghost.io) (but not small panels. Zing!)YouTube came out with a 10k view [“solution” for ad fraud](http://marketingland.com/youtube-channel-10k-views-monetization-change-211364?ref=tvrev2beta2.ghost.io), and at least lip service for cleaning up--- oh and a [five market launch](http://variety.com/2017/digital/news/youtube-tv-launch-5-cities-amc-networks-1202023343/?ref=tvrev2beta2.ghost.io) for its TV service. Alan Wolk’s week in review this morning brings up a good point. [Why should we care](http://www.tvrev.com/s/week-review-youtube-tv-launches-netflix-shows-still-sort-unknown/img?ref=tvrev2beta2.ghost.io)? Meanwhile the pages of TVREV are blessed with a flurry of originals (see below). Not the least of which, a byline from [recent B&C Editor-in-Chief Dade Hayes](https://tvrev2beta2.ghost.io/tvrev-1/netflix-may-not-ratings-still-needs-hits) on how Netflix needs hits too you know.In advertising, Eleanor Dowling shows [How Five of TV’s Biggest Hit Shows Do When It Comes to Advertising Attention](https://tvrev2beta2.ghost.io/tvrev-1/revealed-five-tvs-biggest-hit-shows-comes-advertising-attention) and John Cassillo puts mustard on [opening day ad strategies](http://www.tvrev.com/s/mlb-advertisers-hit-grand-slams-opening-day/img?ref=tvrev2beta2.ghost.io). And David Bloom explores [Oath](http://www.tvrev.com/s/take-oath-things-might-want-new-yahoo/img?ref=tvrev2beta2.ghost.io) and [The Price is Right](http://www.tvrev.com/s/price-is-right-cbs-drew-carey-fremantle/img?ref=tvrev2beta2.ghost.io).Below, nuggets for your skimming pleasure.

![mwahaha](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030487301-K4EDFDA93C3U1CJSJXQ2/fireeee.gif)

**TVREV Originals**

[Week In Review: YouTube TV Launches; Netflix’s Shows Still Sort of Unknown](http://www.tvrev.com/s/week-review-youtube-tv-launches-netflix-shows-still-sort-unknown/img?ref=tvrev2beta2.ghost.io)*Alan Wolk*YouTube TV launched in five cities this week, but there doesn’t seem to be a compelling reason for anyone to switch or to choose YouTube over Sling or DirecTV Now. To further beat the dead horse [we’ve been beating for a while now](https://tvrev2beta2.ghost.io/tvrev-1/youtubes-new-pay-tv-service-dead-arrival), we’re not big fans of skinny bundles or bullish on their future. [Netflix May Not Have Ratings, But It Still Needs Hits](http://www.tvrev.com/s/netflix-may-not-ratings-still-needs-hits/img?ref=tvrev2beta2.ghost.io)*Dade Hayes*What exactly defines a Netflix hit? Some measurement companies, notably [Symphony Advanced Media](http://www.symphonyam.com/?ref=tvrev2beta2.ghost.io) and [Parrot Analytics](https://www.parrotanalytics.com/?ref=tvrev2beta2.ghost.io), have tried to definitively track how many views Netflix content gets. But critical reception, awards heat and cultural buzz are major parts of the mix. But just like the networks still judged by outdated metrics like Nielsen ratings, capturing what will compel people to subscribe is Netflix’s alpha and omega.[Ready, Set, Reformat: What The Google Mandate Means For Agencies](http://www.tvrev.com/s/ready-set-reformat-google-mandate-means-agencies/img?ref=tvrev2beta2.ghost.io)*Frank Sinton*Google’s mandate has been a relatively low-key announcement by the digital giant — [who commands roughly 40% of the digital ad market](https://www.wsj.com/articles/u-s-digital-ad-market-to-grow-16-this-year-led-by-facebook-and-google-1489489202?ref=tvrev2beta2.ghost.io) — but it has some serious implications for the agency world. [Ad Tech Alone Is Not Advertising: PadSquad Puts The Creative In Mobile Ads](http://www.tvrev.com/s/mobile-advertising-doesnt-need-creative-wasteland-padsquad-story/img?ref=tvrev2beta2.ghost.io)*Alan Wolk* “I never understood why mobile advertising was so boring,” notes Meehan. “You’ve got a supercomputer in your pocket, there’s so many incredible things you can do with it. Why resort to a stupid little rectangle with a logo and an image?”[‘Archer: Dreamland’ a Dream Come True for Fans and Advertisers Alike](http://www.tvrev.com/s/archer-dreamland-dream-come-true-fans-advertisers-alike/img?ref=tvrev2beta2.ghost.io)*Mike Gasbara + John Cassillo*Archer has raised the bar for adult animation with witty banter, exciting storylines and sexy sketches. Canvs found that 4.1% of Emotional Reactions during the premiere talked about it being funny. iSpot.tv revealed that commercials during the Archer premiere had a 89.35% view rate, meaning viewers stayed glued to the screen even during breaks in the action. [Despite All of TV’s Changes, Millions Still Think The Price Is Right](https://tvrev2beta2.ghost.io/tvrev-1/price-is-right-cbs-drew-carey-fremantle)*David Bloom*At 45 years old, “Price” is the longest running game show on television. It is older by far than many of its fans, whose demographics stretch from 20-something Millennials to retirees, male and female.That wide-ranging fan base keeps the show No. 1 in daytime, even as the TV industry’s audience demographics continue to age.[Revealed: How Five of TV’s Biggest Hit Shows Do When It Comes to Advertising Attention](https://tvrev2beta2.ghost.io/tvrev-1/revealed-five-tvs-biggest-hit-shows-comes-advertising-attention)*Eleanor Semeraro*Does a show’s popularity translate to engagement during advertising? In order to find out, we used data from [iSpot.tv](http://ispot.tv/?ref=tvrev2beta2.ghost.io) to take a look at five popular shows, one from each of the biggest broadcast networks, to see what kind of attention is being translated to the ads. [Swear An Oath, and Other Things To Do With New AOL/Yahoo Brand](https://tvrev2beta2.ghost.io/tvrev-1/take-oath-things-might-want-new-yahoo)*David Bloom*Verizon has been spewing lots of news these days, so here’s what you need to know about go90 and Oath.[Don’t Wear Your Headset at the Dinner Table!](https://tvrev2beta2.ghost.io/tvrev-1/dont-wear-headset-dinner-table)*Cortney Harding* Worries that people will sit around the dinner table wearing headsets are likely overblown.Still, the potential for VR to create confusion on a mass scale and convince people that something is real has problematic potential, especially in an era of fake news.[Which MLB Advertisers Could Hit Grand Slams This Opening Day?](http://www.tvrev.com/s/mlb-advertisers-hit-grand-slams-opening-day/img?ref=tvrev2beta2.ghost.io)*John Cassillo*Major League Baseball advertisers tallied over 16 billion TV ad impressions over the course of last season’s national broadcasts, according to [iSpot.tv](https://www.ispot.tv/?ref=tvrev2beta2.ghost.io). These are the brands that made the most of their ad time, delivering compelling spots that grabbed viewers’ attention and kept it. 

**Top Headlines for Your Skimming Pleasure**

[BMW, Allstate Pull Ads From 'O'Reilly Factor' After Harassment Report](http://uk.reuters.com/article/us-twenty-first-fox-oreilly-advertising-idUKKBN1761UG?ref=tvrev2beta2.ghost.io)*Reuters -- Tim Baysinger*[Fox Losing More Advertisers After Sexual Harassment Claims Against O’Reilly](https://www.nytimes.com/2017/04/04/business/media/sexual-harassment-bill-oreilly-fox.html?ref=tvrev2beta2.ghost.io)*New York Times -- Emily Steel + Michael S. Schmidt* [Consumers Favor Brands Pulling Ads From 'O'Reilly' Show](https://www.mediapost.com/publications/article/298642/consumers-favor-brands-pulling-ads-from-oreilly.html?ref=tvrev2beta2.ghost.io)*MediaPost -- Tanya Gazdik*[OpenAP Names Accenture as Third-Party Administrator](http://www.broadcastingcable.com/news/currency/openap-names-accenture-third-party-administrator/164740?ref=tvrev2beta2.ghost.io)*Broadcasting & Cable -- Jon Lafayette*[Cable TV is Powering a Big Increase in News Consumption](https://www.wsj.com/articles/cable-tv-is-powering-a-big-increase-in-news-consumption-1491192062?ref=tvrev2beta2.ghost.io)*Wall Street Journal -- Alexandra Bruell*[Study: Viewer Awareness for Netflix and Amazon Series Lags Well Behind Cable and Broadcast Shows](http://variety.com/2017/digital/news/netflix-hulu-sarah-silverman-bill-nye-1202023546/?ref=tvrev2beta2.ghost.io)"*Variety -- Daniel Holloway*[Amazon’s NFL Streaming Deal Could Shake Up TV Advertising](https://www.wsj.com/articles/amazons-nfl-streaming-deal-could-shake-up-tv-advertising-1491494350?ref=tvrev2beta2.ghost.io)*Wall Street Journal -- Mike Shields*[TV Feels the Heat from Google and Facebook](http://digiday.com/media/tv-feels-heat-google-facebook/?ref=tvrev2beta2.ghost.io)*Digiday -- Sahil Patel*[Roku To Strike Demographic-Based Audience Guarantees For OTT](https://adexchanger.com/digital-tv/roku-strike-demographic-based-audience-guarantees-ott/?ref=tvrev2beta2.ghost.io)*AdExchanger -- Kelly Liyakasa*[New Digital TV Services Continue To Spend More On TV Advertising](https://www.mediapost.com/publications/article/298721/new-digital-tv-services-continue-to-spend-more-on.html?ref=tvrev2beta2.ghost.io)*MediaPost -- Wayne Friedman*[Nielsen Dives Into AI](https://adexchanger.com/platforms/nielsen-dives-ai/?ref=tvrev2beta2.ghost.io)*AdExchanger -- Ryan Joe*[New Targeting Feature Seeks To Identify All Devices Within A Household](https://www.mediapost.com/publications/article/298353/new-targeting-feature-seeks-to-identify-all-device.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=101866&hashid=iIlH%5FMaagbQJKc2l2UHWbWBc1oI)*MediaPost -- Tobi Elkin*[WGA Sends Strike Warning Letter To Ad Buyers As Upfronts Loom](http://deadline.com/2017/04/wga-sends-strike-warning-letter-to-ad-buyers-as-upfronts-loom-1202062086/?ref=tvrev2beta2.ghost.io)*Deadline -- David Robb + Nellie Andreeva*[NBCU’s Linda Yaccarino Asks Buyers To Embrace New Upfront Strategies](https://adexchanger.com/event-coverage/nbcus-linda-yaccarino-asks-buyers-embrace-new-upfront-strategies/?mkt%5Ftok=eyJpIjoiWkdFMk5EVmhaak5tTWpRdyIsInQiOiJSVGxcL2hzdk9wWGFmSHpuRjRrTWtKSm1QNDlMM2duRXFJTXVmWkh2KytvSGRzTHVSTUpXTUw2RlRLd0dSZ3BRaWFrMkduQ1hSWFJaRWhpak11Y25wR0dXdGN4dnNxV2FpSUtMcUFZcFVhcjhpRkpuV2FoSmJXWHh0N3FTQjNjY24ifQ%3D%3D&ref=tvrev2beta2.ghost.io)*AdExchanger -- Alison Weissbrot*[FX’s Upfront Lacked an Ad Sales Chief, But It Did Have the Season 3 Premiere of Fargo](http://www.adweek.com/tv-video/fxs-upfront-lacked-an-ad-sales-chief-but-it-did-have-the-season-3-premiere-of-fargo/?ref=tvrev2beta2.ghost.io)*Adweek -- Jason Lynch*[NBCU Running Commercials Highlighting Upfront Portfolio](http://www.broadcastingcable.com/news/currency/nbcu-running-commercials-highlighting-upfront-portfolio/164649?ref=tvrev2beta2.ghost.io)*Broadcasting & Cable -- Jon Lafayette*[A First: AMC Networks Will Give Upfront Spotlight to All Cable Outlets](http://variety.com/2017/tv/news/amc-networks-upfront-tv-advertising-1202022101/?ref=tvrev2beta2.ghost.io)*Variety -- Brian Steinberg*[Upfronts 2017: AMC Adding Data to Its Scripted Story](http://www.broadcastingcable.com/news/currency/upfronts-2017-amc-adding-data-its-scripted-story/164609?ref=tvrev2beta2.ghost.io)*Broadcasting & Cable -- Jon Lafayette*[Azteca America’s Upfront Gets Political; Introduces OTT + Programmatic Options](http://www.adweek.com/tv-video/azteca-americas-upfront-gets-political-with-the-wall-a-drama-about-the-u-s-mexican-border/?ref=tvrev2beta2.ghost.io)*Adweek -- Jason Lynch*[Pepsi Pulls Ad Featuring Police, Protesters and Kendall Jenner](https://www.wsj.com/articles/pepsi-pulls-ad-featuring-police-protesters-and-kendall-jenner-1491414509?ref=tvrev2beta2.ghost.io)*Wall Street Journal -- Jennifer Maloney*[YouTube TV Launches in 5 Cities, Inks Deal With AMC Networks for Internet Skinny Bundle](http://variety.com/2017/digital/news/youtube-tv-launch-5-cities-amc-networks-1202023343/?ref=tvrev2beta2.ghost.io)*Variety -- Todd Spangler*[YouTube TV has Promise, but Needs to Grow Before It's Worth $35](https://www.cnet.com/products/youtube-tv/preview/?ref=tvrev2beta2.ghost.io)*CNET* [YouTube Channels Must Now Hit 10K Views to Start Earning Ad Revenue](http://marketingland.com/youtube-channel-10k-views-monetization-change-211364?ref=tvrev2beta2.ghost.io)*Marketing Land -- Ginny Marvin*[‘Buying VoD is a Box-Ticking exercise’: Problems with Broadcast Video-On-Demand](http://digiday.com/media/buying-vod-box-ticking-exercise-problems-broadcast-video-demand/?ref=tvrev2beta2.ghost.io)*Digiday -- Lucinda Southern*[GroupM Execs Start One2One, Addressable TV Company](https://www.mediapost.com/publications/article/298380/groupm-execs-start-one2one-addressable-tv-company.html?ref=tvrev2beta2.ghost.io)*MediaPost -- Wayne Friedman*[Marketers Used to Make Ads to Sell Products. Now They’re Creating Whole TV Shows](http://www.cnbc.com/2017/04/03/marketers-used-to-make-advertising-now-theyre-making-branded-content.html?ref=tvrev2beta2.ghost.io)*CNBC -- Lucy Handley*[Apple Wants to Sell HBO, Showtime and Starz in a Single Bundle](https://www.recode.net/2017/4/2/15155816/apple-hbo-showtime-starz?ref=tvrev2beta2.ghost.io)*Recode -- Peter Kafka*[MipTV Feels Full Impact of Digital TV Revolution](http://variety.com/2017/film/festivals/miptv-feels-full-impact-digital-tv-revolution-1202024855/?curator=MediaREDEF&ref=tvrev2beta2.ghost.io)*Variety -- John Hopewell*[TV Group ATSG Issues Guidelines For Ad, Data Targeting](https://www.mediapost.com/publications/article/298664/tv-group-atsg-issues-guidelines-for-ad-data-targe.html?ref=tvrev2beta2.ghost.io)*MediaPost -- Wayne Friedman*[Digital Advertisers Bought More Varieties of Data in 2016](http://adage.com/article/datadriven-marketing/digital-advertisers-bought-varieties-data-2016/308566/?ref=tvrev2beta2.ghost.io)*Advertising Age -- Kate Kaye*[Audience Measurement Struggles To Keep Up With Changing Viewing Behavior](https://www.mediapost.com/publications/article/298614/audience-measurement-struggles-to-keep-up-with-cha.html?ref=tvrev2beta2.ghost.io)*MediaPost -- Larissa Faw*[Mashable’s Pete Cashmore: Snapchat is the Future of Cable TV](http://digiday.com/podcast/digiday-podcast-mashables-pete-cashmore-people-want-brand-filter/?ref=tvrev2beta2.ghost.io)*Digiday -- Aditi Sangal*[What TV Advertisers Can Learn From Snapchat](https://adexchanger.com/tv-and-video/tv-advertisers-can-learn-snapchat/?ref=tvrev2beta2.ghost.io)*AdExchanger -- Patrick Hanavan*[ESPN is Thinking Beyond TV with ‘Special Projects’](http://digiday.com/media/espn-makes-bet-cross-platform-special-projects/?ref=tvrev2beta2.ghost.io)*Digiday -- Sahil Patel*[As Content Spending Goes Wild, What Role Will Advertising Play?](https://adexchanger.com/tv-and-video/content-spending-goes-wild-role-will-advertising-play/?ref=tvrev2beta2.ghost.io)*AdExchanger -- Jacqueline Corbelli* [Showtime Lands on Dish’s Sling TV as Skinny-Bundle Add-On Option](http://variety.com/2017/digital/news/showtime-sling-tv-dish-1202023318/?ref=tvrev2beta2.ghost.io)*Variety -- Todd Spangler*[AT&T Ups its Unlimited Data Game, Throws in HBO for Free](https://www.cnet.com/news/at-t-ups-its-unlimited-data-game-throws-in-hbo-game-of-thrones-for-free/?ref=tvrev2beta2.ghost.io)*CNET*[Netflix’s New Thumbs Rating System Goes Live](https://techcrunch.com/2017/04/05/netflixs-new-thumbs-rating-system-goes-live/?ref=tvrev2beta2.ghost.io)*TechCrunch -- Darrell Etherington*[Modi Media Vets Stake Out Addressable TV Firm For Multi-MVPD Buys](https://adexchanger.com/digital-tv/modi-media-vets-stake-addressable-tv-firm-multi-mvpd-buys/?ref=tvrev2beta2.ghost.io)*AdExchanger -- James Hercher*[Some Marketers Want More Ad Testing, Less Debating About Metrics](https://www.wsj.com/articles/some-marketers-want-more-ad-testing-less-debating-about-metrics-1491300000?ref=tvrev2beta2.ghost.io)*Wall Street Journal -- Mike Shields*[go90 Notches Warner Bros. Content Deal](http://www.multichannel.com/news/content/go90-notches-warner-bros-content-deal/411925?ref=tvrev2beta2.ghost.io)*Multichannel News -- Jeff Baumgartner*[Twitter Targets Tie-Ups with Pay-TV Broadcasters in Live Video Push](http://www.telegraph.co.uk/technology/2017/04/02/twitter-targets-tie-ups-pay-tv-broadcasters-live-video-push/?ref=tvrev2beta2.ghost.io)*The Telegraph -- James Titcomb*[Data Shows NCAA Accounts For 9% Of TV Ad Spending During Women's Basketball Tourney](http://www.sportsbusinessdaily.com/Daily/Issues/2017/03/31/Marketing-and-Sponsorship/iSpot-NCAAW.aspx?ref=tvrev2beta2.ghost.io)*Sports Business Daily -- David Broughton*[Nielsen, Other Media Measurement Players Face Whole New Ballgame](https://www.forbes.com/sites/howardhomonoff/2017/04/04/emerging-media-measurement-scorecard-may-mean-a-whole-new-ballgame/?ref=tvrev2beta2.ghost.io#1e38857331cd)*Forbes -- Howard Homonoff*[Always-On TV Data Solution from Alphonso Empowers Brands and Media Agencies with Real-Time Ad Insights and Closed Loop Attribution](http://finance.yahoo.com/news/always-tv-data-solution-alphonso-130000108.html?ref=tvrev2beta2.ghost.io)*Yahoo*[Nielsen: Live TV Viewing Continues to Decline](http://www.multichannel.com/news/audience-measurement/nielsen-live-tv-viewing-continues-decline/411903?ref=tvrev2beta2.ghost.io)*Multichannel News -- Jon Lafayette*[Viewership for Final Four Games Increases by 44%](http://www.broadcastingcable.com/news/currency/viewership-final-four-games-increases-44/164564?ref=tvrev2beta2.ghost.io)*Broadcasting & Cable -- Jon Lafayette*[Tapad and Matter More Announce Strategic Partnership](http://www.prnewswire.com/news-releases/tapad-and-matter-more-announce-strategic-partnership-300434768.html?ref=tvrev2beta2.ghost.io)*PR Newswire*[Attribution Means a Nuanced Understanding of Channel Impact: Q&A with Manu Mathew, Visual IQ](https://www.exchangewire.com/blog/2017/04/06/attribution-means-nuanced-understanding-channel-impact-qa-manu-mathew-visual-iq/?ref=tvrev2beta2.ghost.io)*ExchangeWire -- Lindsay Rowntree*[Viacom Nets Up Rush To Head Of 'Audience Science'](https://www.mediapost.com/publications/article/298766/viacom-nets-up-rush-to-head-of-audience-science.html?ref=tvrev2beta2.ghost.io)*MediaPost -- Joe Mandese*