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# Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025
- URL: https://tvrev2beta2.ghost.io/seasons-streamings-holiday-shopping-tv-viewing-trends-in-2025/
- Published: 2025-07-24T23:45:34.000Z
- Updated: 2025-07-24T23:45:34.000Z
- Author: TVREV
- Tags: Reports, LG Ad Solutions, Holiday Shopping, viewership trends, #sqs, #Import 2026-09-03 21:39, Ad Tech, Streaming Wars

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1753400614447-XDQ5ZALEMKY3CLRGLJDL/1lg-ad-solutions_seasons-streamings-2025_jul2025-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1753400614495-YLGH99JI1V5691CSTNW9/3lg-ad-solutions_seasons-streamings-2025_jul2025-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1753400615463-2NCW0EHMP1FG4AGS9HIR/2lg-ad-solutions_seasons-streamings-2025_jul2025-format-original.webp)

**From LG Ad Solutions**

The winter holidays are just a few months away, and smart holiday shoppers are already preparing their shopping and gifting plans to score the best deals and discounts. LG Ad Solutions conducted a study, **Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025**, to uncover US consumer holiday shopping behavior and TV viewing habits leading up to this year’s holiday season.

**Among the report’s findings:**

- **TV ads inspire and inform holiday shopping.** 59% of CTV viewers find TV ads as useful/helpful for providing information on holiday purchases, with 36% reporting they get gift ideas from TV and streaming ads (even with social media ads at 38%).
- **Holiday gift buyers want ads to help them (in more ways than one).** 89% of CTV viewers want holiday shopping ads to have a specific deal or promotion. Additionally, 71% want holiday shopping TV ads personalized to their preferences, and 69% want ads to make it easier to buy the featured item, such as QR codes.
- **Holiday spirit spans multiple months.** 71% of CTV viewers will start their holiday shopping before Thanksgiving this year (+18% YOY), with 88% likely to shop after the winter holiday season to look for additional deals.

For more information on *Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025*, download the full report today!