> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# See the Most Engaging Ads Right Now From Auto Makers, Movie Studios and More
- URL: https://tvrev2beta2.ghost.io/see-engaging-ads-right-now-auto-makers-movie-studios/
- Published: 2017-02-07T16:44:01.000Z
- Updated: 2026-09-04T01:40:23.000Z
- Author: Eleanor Semeraro
- Tags: #sqs, #Import 2026-09-03 18:51, Data, #inferred-channel

How are TV commercials performing for various industries, from automotive to insurance to retail? Adweek, Variety and WardsAuto have some answers in three posts we're sharing with you here; they each cite data from [iSpot.tv](http://ispot.tv/?ref=tvrev2beta2.ghost.io), the real-time TV ad measurement company with attention analytics from 10 million smart TV screens.In the car world, [WardsAuto is out with its weekly report of the Most Engaging Auto Ads](http://wardsauto.com/industry/audi-wins-big-during-super-bowl-li?ref=tvrev2beta2.ghost.io), with data through Sunday. Among the winners: Hyundai, which broke new ground with an ad produced in real time during the Super Bowl, and Audi, with a heartfelt spot about gender equality and equal pay. See the full post over at [WardsAuto](http://wardsauto.com/industry/audi-wins-big-during-super-bowl-li?ref=tvrev2beta2.ghost.io).As to be expected, movie studios poured money into trailers that aired during the big game. In Variety’s latest [Movie Commercial Tracker](http://variety.com/2017/more/news/the-fate-of-the-furious-tops-studios-tv-ad-spending-1201979156/?ref=tvrev2beta2.ghost.io), which also features data through Sunday, Universal Pictures tops the list with $10.46 million in estimated spend on two airings of “The Fate of the Furious” trailer. See the full list over at [Variety](http://variety.com/2017/more/news/the-fate-of-the-furious-tops-studios-tv-ad-spending-1201979156/?ref=tvrev2beta2.ghost.io). Meanwhile, Adweek offers a broader list of the [10 Most Engaging Ads This Week](http://www.adweek.com/tv-video/super-bowl-spots-dominate-list-of-10-most-engaging-ads-this-week/?ref=tvrev2beta2.ghost.io) that's not industry-specific. Among the brands on the chart: 84 Lumber, Audi, Budweiser, Buick, Kia and T-Mobile. See the full list over at [Adweek](http://www.adweek.com/tv-video/super-bowl-spots-dominate-list-of-10-most-engaging-ads-this-week/?ref=tvrev2beta2.ghost.io).