> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Shark Week Streams to Victory in Phelps vs. Shark
- URL: https://tvrev2beta2.ghost.io/shark-week-streams-victory-phelps-vs-shark-live-video-newsletter/
- Published: 2017-07-24T21:46:18.000Z
- Updated: 2017-07-24T21:46:18.000Z
- Author: John Cassillo
- Tags: brandlive, Shark Week, Live TV, EMEA, #sqs, #Import 2026-09-03 18:51

*The following appears in our weekly live video newsletter, which (usually) publishers on Mondays.* [*Want to subscribe? Click here*](http://eepurl.com/cldV8f?ref=tvrev2beta2.ghost.io)*.* **Streaming in Shark Week**The planned stunt of Phelps racing a shark was a shaky narrative at best but, it was made for the internet and the press -- and it delivered because by now, you too already knew that. The makers of annual TV event “Shark Week” are smart enough to offer [plenty of live streaming action](https://www.bustle.com/p/how-to-stream-shark-week-2017-online-so-you-can-catch-all-the-jaws-ome-action-70894?ref=tvrev2beta2.ghost.io), but the non-Phelps twist we applaud? Discovery is using the buzz to drive people to the [Discovery Go app](https://www.discoverygo.com/promo/?ref=tvrev2beta2.ghost.io).O.J.’s parole hearing was the buzz last Thursday, as social media users everywhere proclaimed **“The Juice is Loose!”** And yet, the live broadcasts around the event [scored just 13 million viewers](http://variety.com/2017/tv/news/oj-simpson-parole-hearing-ratings-1202503573/?ref=tvrev2beta2.ghost.io) (nowhere near the 150 million that tuned into the 1994 murder verdict). The streaming totals are still being tabulated, however, so perhaps this juice was worth the squeeze after all.**Adweek has the story** on how [Adult Swim dominates with live video content](http://www.adweek.com/tv-video/how-adult-swim-cracked-the-code-on-livestreaming-to-attract-massive-audiences/?ref=tvrev2beta2.ghost.io), including events, branded programming and 24/7 streaming on AdultSwim.com. For a video collection that skews younger and more web-savvy, it’s the natural progression that lays out a roadmap for others to emulate -- [something that MTV has already done in Europe](https://digiday.com/media/mtv-facebook-live-across-europe/?ref=tvrev2beta2.ghost.io). In the last 18 months, they’ve narrowed it down to a science, simulcasting shows and rebooting old favorites for the Facebook Live audience.**Hulu Live gets even more pick-up** for its streaming service, as [Amazon Fire’s on board](http://www.fiercecable.com/cable/hulu-live-adds-amazon-fire-gadgets-to-device-ecosystem-still-no-roku?ref=tvrev2beta2.ghost.io). Still, without Roku (for now), you’d have to think Hulu’s missing out on a lot of would-be eyeballs on its subscription-based live TV service.Feeling a little Twitchy? Twitch will be marathoning Starcade, reminding viewers of every ‘80s video game they left at their parents’ house and now wish they could play.

**TELL ME HOW TO LIVE**As more marketers dive into the live video pool, many could use a helping hand to navigate the uncertain waters. **Brandlive’s Fritz Brumder provides a guide** to the products to buy to produce great [live content without breaking the bank](https://mobilemarketingwatch.com/going-pro-without-going-broke-7-suggestions-creating-high-quality-live-video-72571/?ref=tvrev2beta2.ghost.io). Speaking of playbooks, Joel Comm presents his own tips on [building a live video marketing plan](https://www.forbes.com/sites/forbescoachescouncil/2017/07/24/how-to-build-a-successful-live-video-marketing-plan/?ref=tvrev2beta2.ghost.io#42f5639b3b33) from scratch. “Let our powers combine… Go live video!”Once you’re up and running with live-streamed content, the **next step is obviously to monetize the videos**. TheNextWeb’s Rachel Kaser explains how to go about [raking in that cash](https://www.forbes.com/sites/forbescoachescouncil/2017/07/24/how-to-build-a-successful-live-video-marketing-plan/?ref=tvrev2beta2.ghost.io#42f5639b3b33) \-- from subscriptions, to ads, and donations. In China, another option is just to start streaming every second of every day. The results could mean a [windfall of $100,000 or more](https://www.washingtonpost.com/world/asia%5Fpacific/how-to-make-100000-a-month-in-china-live-streaming-your-life/2017/07/23/b6e0ae1e-602a-11e7-80a2-8c226031ac3f%5Fstory.html?utm%5Fterm=.1c1ae499d0ce&ref=tvrev2beta2.ghost.io) right now.**This week’s top news**[How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences](http://www.adweek.com/tv-video/how-adult-swim-cracked-the-code-on-livestreaming-to-attract-massive-audiences/?ref=tvrev2beta2.ghost.io)*Adweek, Jason Lynch*[O.J. Simpson Parole Hearing Draws 13 Million Viewers](http://variety.com/2017/tv/news/oj-simpson-parole-hearing-ratings-1202503573/?ref=tvrev2beta2.ghost.io)*Variety, Joe Otterson*[How MTV Does Facebook Live Across Europe](https://digiday.com/media/mtv-facebook-live-across-europe/?ref=tvrev2beta2.ghost.io)*Digiday, Jessica Davies*[Hulu Live Adds Amazon Fire Gadgets to Device Ecosystem; Still No Roku](http://www.fiercecable.com/cable/hulu-live-adds-amazon-fire-gadgets-to-device-ecosystem-still-no-roku?ref=tvrev2beta2.ghost.io)*FierceCable, Daniel Frankel*[Going Pro Without Going Broke: 7 Suggestions for Creating High-Quality Live Video](https://mobilemarketingwatch.com/going-pro-without-going-broke-7-suggestions-creating-high-quality-live-video-72571/?ref=tvrev2beta2.ghost.io)*MobileMarketingWatch, Fritz Brumder*[Twitch’s Next Marathon Will be ‘80’s Arcade Game Show Starcade](https://www.slashgear.com/twitchs-next-marathon-will-be-80-arcade-game-show-starcade-23492590/?ref=tvrev2beta2.ghost.io)*SlashGear, Adam Westlake*[Vevo’s New Watch Party Live is Twitch Meets Turntable.fm for Music Artists](https://www.theverge.com/2017/7/19/15991074/vevo-watch-party-live-kid-ink-live-stream?ref=tvrev2beta2.ghost.io)*The Verge, Dani Deahl*[Twitch vs. YouTube Gaming: A Destiny 2 Snapshot](https://www.engadget.com/2017/07/19/destiny-twitch-youtube-gaming-beta-live-streaming-battle/?ref=tvrev2beta2.ghost.io)*Engadget, Jessica Conditt*[How to Make Money Livestreaming](https://thenextweb.com/evergreen/2017/07/23/make-money-livestreaming/?ref=tvrev2beta2.ghost.io#.tnw%5Fj0QT9RUB)*TheNextWeb, Rachel Kaser*[How to Make $100,000 a Year in China, Live-Streaming Your Life](https://www.washingtonpost.com/world/asia%5Fpacific/how-to-make-100000-a-month-in-china-live-streaming-your-life/2017/07/23/b6e0ae1e-602a-11e7-80a2-8c226031ac3f%5Fstory.html?utm%5Fterm=.1c1ae499d0ce&ref=tvrev2beta2.ghost.io)*Washington Post, Emily Rauhala*[How to Build a Successful Live Video Marketing Plan](https://www.forbes.com/sites/forbescoachescouncil/2017/07/24/how-to-build-a-successful-live-video-marketing-plan/?ref=tvrev2beta2.ghost.io#42f5639b3b33)*Forbes, Joel Comm*