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# Applebee's Starts Year Rolling With The Stones
- URL: https://tvrev2beta2.ghost.io/songtradr-applebees-rolling-stones-tv-advertising/
- Published: 2023-03-01T18:53:46.000Z
- Updated: 2023-03-01T18:53:46.000Z
- Author: John Cassillo
- Tags: Songtradr, Music, Spotify, TV Advertising, #sqs, #Import 2026-09-03 20:57, Ad Tech

One way brands can get audience attention? Using a popular song like The Rolling Stones’ “Start Me Up,” as Applebee’s did early this year. [Songtradr](http://songtradr.com/?ref=tvrev2beta2.ghost.io) data shows that in the past four months alone, the song has been streamed nearly 30 million times on Spotify. That consistent and increasing volume helps a brand like Applebee’s, which receives repeated brand equity that won’t fade given the song’s lasting popularity.

- The brand’s ad strategy understands this too, as it’s the predominant Applebee’s ad on TV over the course of the year’s first two months.
- Despite the long-term popularity for “Start Me Up,” the song hasn’t been licensed much for TV or movie purposes. Songtradr data has just one appearance (during a 2021 episode of *Blue Bloods*) in the last two decades.