> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Special Report: Budweiser Super Bowl Ad Breakdown
- URL: https://tvrev2beta2.ghost.io/special-report-budweiser-super-bowl-ad-breakdown/
- Published: 2017-02-03T00:37:22.000Z
- Updated: 2026-09-03T23:49:38.000Z
- Author: Alan Wolk
- Tags: iSpot, Super Bowl, budweiser, Super Bowl Advertising, Marketing, #sqs, #Import 2026-09-03 18:51, Data

Budweiser, a staple of Super Bowl advertising, is set to air one 60-second commercial during Super Bowl 2017\. Coming from ad agency Anomaly, the ad, 'Born the Hard Way,' celebrates the brand's 141 years of business. The commercial shows the story of Budweiser's founder, Adolphus Busch, and his journey from Germany to St. Louis, where he met his future business partner, Eberhard Anheuser, and started the Anheuser-Busch company. 'Born the Hard Way' is ranking on iSpot's Top 10 Pre-release & Teasers list. Last year, the beer brewer aired two ads: one featuring British actress Helen Mirren politely telling off drunk drivers and encouraging viewers to #GiveADamn. The other, titled 'Not Backing Down,' was a continuation of Budweiser's 'Brewed the Hard Way' campaign. The ads took 4th and 20th places respectively in our game day digital engagement rankings.Budweiser's Super Bowl LI commercial tells the story of its founder, Adolphus Busch, celebrating the brand’s 141 years of working toward achieving the American dream. After leaving Germany, Busch ventures out into the United States with one mission: to brew beer. He experiences are few rough patches along the way, but when he reaches a bar in St. Louis he meets his future business partner, Eberhard Anheuser.

Duration: **60s**Status: **Online-Only**Advertiser: [**Budweiser**](https://www.ispot.tv/brands/dCt/budweiser?ref=tvrev2beta2.ghost.io)Advertiser Profiles: [**Facebook**](https://www.facebook.com/user/officialbudlight)**,** [**Twitter**](http://twitter.com/Budweiser?ref=tvrev2beta2.ghost.io)**,** [**YouTube**](http://www.youtube.com/budweiser?ref=tvrev2beta2.ghost.io)Product: [**Budweiser**](https://www.ispot.tv/search?term=Budweiser+Budweiser&ref=tvrev2beta2.ghost.io)Tagline: **“When Nothing Stops Your Dream, This Is the Beer We Drink.”**Mood: **Active**Super Bowl Commercial: [**Super Bowl LI, 2017, TBD**](https://www.ispot.tv/events/2017-super-bowl-commercials?ref=tvrev2beta2.ghost.io)Events & Venues: **Super Bowl LI Feb 5, 2017 at NRG Stadium**Production: [**Chris Sargent**](https://www.ispot.tv/topic/director/A1q/chris-sargent?ref=tvrev2beta2.ghost.io)Agency: **Anomaly** 

### **Budweiser - Super Bowl 2017 Pre-game Performance**

\[one\_half\]**Performance Insights**Digital SOV: **11.80%**Social Actions: **133,837**Earned Views: **6,414,183** Sentiment: n/aGender: n/aPrimary Age: n/aTune Out Rate: n/a\[/one\_half\]\[one\_half\_last\]**Media Measurement**Online View: **6,414,183**Social Impressions: **49,186,554**TV Impressions: **3,184,223**Facebook Views: **0**Airings: **Online Only**Est. TV Spend: **$0**\[/one\_half\_last\]

### 

### **Budweiser - Super Bowl 2016 Pre-game Performance**

\[one\_half\]**Performance Insights**Digital SOV: **6.05%**Social Actions: **323,258**Earned Views: **3,563,417**  Sentiment: **73% positive**Gender: **49% Males | 51% Females**Primary Age: n/aAvg. View Rate: n/a\[/one\_half\]\[one\_half\_last\]**Media Measurement**Online View: **25,476,479**Social Impressions: **52,975,293**TV Impressions: n/aFacebook Views: **18,993,204**Airings: **Online Only**Est. TV Spend: **$0**\[/one\_half\_last\]

### 

### 

### 

### **Budweiser - Super Bowl 2016 Game Day Performance**

\[one\_half\]**Performance Insights**Digital SOV: **6.50%**Social Actions: **213,220**Earned Views: **878,937** Sentiment: **69% positive**Gender: **47% Males | 53% Females**Primary Age: n/aAvg. View Rate: **75.73%**\[/one\_half\]\[one\_half\_last\]**Media Measurement**Online View: **5,132,127**Social Impressions: **122,647,687**TV Impressions: **123,493,737**Facebook Views: **4,253,190**Airings: **3**Est. TV Spend: **$13,659,735**\[/one\_half\_last\]