> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Special Report: FASTs Are The New Cable
- URL: https://tvrev2beta2.ghost.io/special-report-fasts-are-the-new-cable/
- Published: 2022-08-01T13:01:00.000Z
- Updated: 2022-08-01T13:01:00.000Z
- Author: Alan Wolk
- Tags: Streaming Wars, VIZIO, Pluto TV, Amagi, Magnite, Special Reports, LG Ad Solutions, #sqs, #Import 2026-09-03 20:44

[](https://www.tvrev.com/special-reports/p/fasts-are-the-new-cable?ref=tvrev2beta2.ghost.io)

Our newest report, *FASTs Are The New Cable*, is intended to be a definitive primer for FAST newbies and old-timers alike.

The FAST ecosystem is massively confusing, even more so than when we first coined the term “FAST” back in[ ](https://tvrev2beta2.ghost.io/report-will-change-way-think-talk-ott/)[December 2018](https://tvrev2beta2.ghost.io/week-review-att-reveals-three-faces-warner-pluto-discovers-europe/)[.](https://tvrev2beta2.ghost.io/tvrevs-2019-predictions-part-1-of-2/) 

**This report is designed to help untangle a lot of that confusion by walking readers through key issues, including:**

- Why data is so important for the FASTs and how it affects their UI and UX
- Why linear channels are so popular on the FASTs
- The value of curation to creating a successful service
- Why "free vs not free” is still the biggest distinction between FASTs and other types of services
- The various types of entities standing up FASTs and linear channels
- The differences between FASTs owned by major media companies and those owned by OEMs.

**There’s also a look at the future of FASTs that explores:**

- International expansion
- Sports rights and original programming
- Why SVOD services are adopting linear channels too
- Creating a new flywheel from a 3-tier system (FASTs + SVOD)
- The trend towards personalization
- The role of local broadcasters
- Branded content channels
- The turn towards quality

And **Evan Shapiro’s latest map of the FAST ecosystem**, created specially for TVREV.

**In addition, you’ll find exclusive one-on-one interviews with these key industry thought leaders:**

- Tom Ryan (Pluto TV)
- Srinivasan KA (Amagi)
- Sean Buckley (Magnite)
- Raghu Kodige (LG Ads Solutions)
- Katherine Pond (VIZIO)

#### [Download your free copy today](https://www.tvrev.com/special-reports/p/fasts-are-the-new-cable?ref=tvrev2beta2.ghost.io)