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# Sports Score for Streamers’ Earned Media Value
- URL: https://tvrev2beta2.ghost.io/sports-score-for-streamers-earned-media-value/
- Published: 2023-11-27T15:27:09.000Z
- Updated: 2023-11-27T15:27:09.000Z
- Author: Eleanor Semeraro
- Tags: Sports, CreatorIQ, Max, Netflix, Spotify, #sqs, #Import 2026-09-03 20:57, Data

Spotify continues to dominate for Earned Media Value (EMV) within the music and video streaming industry, but Max saw the most notable recent growth, according to a [recent report from CreatorIQ](https://www.creatoriq.com/the-top-10-october-2023?ref=tvrev2beta2.ghost.io). 

Creators generated a massive $150.6 million for the music service in October — more than twice what Netflix received, but a 12% decrease from Spotify’s September EMV. While Max ranked No. 8 ($16.3 million EMV), it saw the largest increase in EMV of the top ten brands, up 26% compared to September. 

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/0c033af5-c55d-4846-8e69-bf04cf56c4a3/ciq-streaming-brands-oct-2023-format-original.webp)

While Spotify and Netflix have similar sized communities (4,774 and 4,093, respectively), Spotify’s creator potency far outweighs that of the video behemoth, with EMV per creator averaging $31.5K vs. $14.9K.

**Sports Score for Streamers**

Sports are an important frontier for video streamers in particular, as services strive to grow subscribers and prevent churn. The new documentary *Beckham*, which debuted in early October, scored big for Netflix: Nine of the streamer’s top ten posts by EMV promoted the series. Multiple were authored by David Bechkam himself including the [No. 1 post, which generated $214.1K EMV for Netflix](https://www.facebook.com/Beckham/posts/856547279162212/). 

One successful initiative for Max was the October debut of its Bleacher Report add-on, just in time for the NHL and NBA seasons. Four of Max’s top five posts by EMV were for the new sports tier, including a [TikTok promotion from Jaci Marie Smith](https://www.tiktok.com/@jacimariesmith/video/7294440720817999134?ref=tvrev2beta2.ghost.io) that racked up $164.7K EMV and a [Bleacher Report football Instagram video](https://www.instagram.com/p/CyZOH38PtvV/?img%5Findex=1&ref=tvrev2beta2.ghost.io) that generated $137.8K EMV. 

But with the May merger of HBO Max and Discovery+ into the single streamlined Max service, another household name has been pulling its weight: Food Network, which fueled $2.5 million EMV across 375 pieces of content, a 39% increase from the EMV it delivered in September. 

You can download CreatorIQ’s latest[ leaderboard for streaming brands here](https://www.creatoriq.com/the-top-10-october-2023?ref=tvrev2beta2.ghost.io).