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# Sportsbooks Keep Betting On NFL TV Advertising
- URL: https://tvrev2beta2.ghost.io/sportsbooks-keep-betting-nfl-tv-advertising/
- Published: 2022-10-04T22:37:02.000Z
- Updated: 2022-10-04T22:37:02.000Z
- Author: John Cassillo
- Tags: sportsbooks, sports betting, FanDuel, DraftKings, NFL, Football, TV Advertising, #sqs, #Import 2026-09-03 20:44, Data

After sportsbook TV advertising slowed during the summer, the industry has roared back with the start of the new NFL season. iSpot data [shared with Legal Sports Report](https://www.legalsportsreport.com/79633/2022-week-2-nfl-advertising-us-sports-betting/?ref=tvrev2beta2.ghost.io) showcases higher year-over-year est. national TV ad spend by sportsbooks over the season’s first two weeks as the brands look to entice season-long bettors.

More on sportsbook advertising during the early days of the 2022 regular season:

- FanDuel was the No. 2 most-seen brand during NFL games over the first two weeks of the season, at 2.46% (only trailing TV advertising stalwart GEICO).
- During NFL games, sportsbooks were a top-10 industry by share of TV ad impressions over the first two weeks as well.
- From Sept. 8-19, sports betting ranked similarly to home improvement stores and web services by TV ad impressions (both about 0.87% across new-airing programming) -- making it a top-30 industry on TV.
- Spend-wise, sportsbooks sat between mobile devices and credit cards during that timeframe for first-airing programs... making it a top-10 industry on TV.