> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
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# Stadium to Screen (CA Edition)
- URL: https://tvrev2beta2.ghost.io/stadium-to-screen-2025-ca-edition/
- Published: 2025-02-27T23:51:15.000Z
- Updated: 2025-02-27T23:51:15.000Z
- Author: TVREV
- Tags: Reports, LG Ad Solutions, Streaming, Live Sports, #sqs, #Import 2026-09-03 21:39, Ad Tech, Streaming Wars

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1740699744962-TWVCGPFKIWMNDIOP4VC0/ca3-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1740699745057-ADV2LLK3STV5TDFMAURY/ca2-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1740699746055-6Z2PXBIQ681JLLR8QB05/ca1-format-original.webp)

**From LG Ad Solutions**

Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. **Stadium to Screen: Streaming Live Sports in 2025** uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

**Among the report’s findings:**

- **CTV Takes the Lead.** 73% of CA connected sports viewers watch live sports via streaming apps, while less than a third use traditional TV for sports.
- **Sports Apps are Proliferating.** CA connected sports viewers avg. of 1.8 apps to stream sports (up 33% from 1.4 apps in 2024).
- **Women’s Sports Popularity Growing.** 67% of CA connected sports viewers watch women’s sports, with hockey, tennis and basketball topping the list.
- **Ads are a Welcome Part of Sports Viewing.** 68% of CA connected sports viewers pay attention to ads during live sports, and 66% find those ads entertaining.

For more information on sports TV viewership, download the full report today!