> ## Content Index
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# Stadium to Screen (UK Edition)
- URL: https://tvrev2beta2.ghost.io/stadium-to-screen-2025-uk-edition/
- Published: 2025-02-27T23:51:26.000Z
- Updated: 2025-02-27T23:51:26.000Z
- Author: TVREV
- Tags: Reports, LG Ad Solutions, Streaming, Live Sports, #sqs, #Import 2026-09-03 21:39, Ad Tech, Streaming Wars

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1740700021336-2VZL1V0LJ4P8VSN9UQ5E/uk1-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1740700020164-Z9QX9U1U7B5SXY4QEIKR/uk2-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1740700020040-TZR0IYKXPY47C8SZIED9/uk3-format-original.webp)

**From LG Ad Solutions**

Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. **Stadium to Screen: Streaming Live Sports in 2025** uncovers consumers’ sports viewing preferences and behaviours, especially the shift to live sports viewing via streaming apps.

**Among the report’s findings:**

- **CTV Takes the Lead.** 71% of UK connected sports viewers watch live sports via streaming apps, while less than a third use traditional TV for sports.
- **Sports Apps are Proliferating.** UK connected sports viewers avg. of 2.6 apps to stream sports (up 39% from 1.9 apps in 2024).
- **Women’s Sports Popularity Growing.** 77% of UK connected sports viewers watch women’s sports, with football, tennis and athletics topping the list.
- **Ads are a Welcome Part of Sports Viewing.** 65% of UK connected sports viewers pay attention to ads during live sports, and 59% find those ads entertaining.

For more information on sports TV viewership, download the full report today!