> ## Content Index
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# Stadium to Screen
- URL: https://tvrev2beta2.ghost.io/stadium-to-screen-2025-us-edition/
- Published: 2025-02-27T23:53:24.000Z
- Updated: 2025-02-27T23:53:24.000Z
- Author: TVREV
- Tags: Reports, LG Ad Solutions, Streaming, Live Sports, #sqs, #Import 2026-09-03 21:39, Ad Tech, Streaming Wars

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1740700319932-7GR5ZL6XLF6XH2KMCNUZ/us1-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1740700318741-UO8WWYQTO2617VWR4RJ1/us2-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1740700318639-T6EKU7W5IU5OTI0T6BJ6/us3-format-original.webp)

**From LG Ad Solutions**

Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. **Stadium to Screen: Streaming Live Sports in 2025** uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

**Among the report’s findings:**

- **CTV Takes the Lead.** 50% of US connected sports viewers watch live sports mostly via streaming apps (up 29% YOY), while traditional TV usage fell 18% YOY.
- **Sports Apps are Proliferating.** US connected sports viewers avg. of 2.9 apps to stream sports across a growing mix of subscription, network and vMVPDs.
- **Women’s Sports Popularity Growing.** 62% of US connected sports viewers watch women’s sports, with the Olympics, basketball and tennis topping the list.
- **Ads are a Welcome Part of Sports Viewing.** 48% of US connected sports viewers pay attention to ads during live sports, and 54% find those ads entertaining.

For more information on sports TV viewership, download the full report today!