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# Tax Brands’ New Early-Year TV Ad Strategy
- URL: https://tvrev2beta2.ghost.io/tax-brands-new-early-year-strategy-ad-tv-data/
- Published: 2023-03-08T13:00:00.000Z
- Updated: 2023-03-08T13:00:00.000Z
- Author: John Cassillo
- Tags: iSpot, TV Advertising, Tax Filing, NFL, #sqs, #Import 2026-09-03 20:57, Data, #inferred-channel

Data from [iSpot](http://ispot.tv/?ref=tvrev2beta2.ghost.io) shows that tax filing services are accounting for a progressively smaller share of household TV ad impressions in January and February for five years running now. Year-over-year, tax brands are also less likely to have ad impressions delivered in primetime – with 28.0% in Jan. and Feb. of 2022, versus 25.4% this year.

- The NFL delivered 11.5% of tax filing service brands’ TV ad impressions in the first two months of 2022, compared to 8.6% in 2023.
- Syndicated shows like *Friends* and *NCIS* accounted for a smaller share of TV ad impressions for tax brands year-over-year, despite the absence of the Olympics in 2023 (was 2.3% of Jan. & Feb. impressions last year).