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# The Always-On Here and Now with Theorem’s Jay Kulkarni
- URL: https://tvrev2beta2.ghost.io/the-always-on-here-and-now-with-theorems-jay-kulkarni/
- Published: 2022-02-12T15:00:00.000Z
- Updated: 2022-02-12T15:00:00.000Z
- Author: Paul Kontonis
- Tags: Roku, NewFronts, Nielsen, Cannes Lions, agencies, Marketer Interviews, publishing, CEO, video, #sqs, #Import 2026-09-03 20:44, Ad Tech, #inferred-channel

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms. 

**Cookies**

> Trans fat.

**Connected TV** 

> Always-on.

**Nielsen**

> Outdated.

**Roku** 

> Here and now. 

**Measurement** 

> Insight.

**FAST**

> The future.

**Newfronts**

> Exciting.

**Cannes**

> Luxury.

Watch the full video to hear from Jay and stay tuned for more [conversations with marketers.](https://www.tvrev.com/news/tag/Marketer+Interviews?ref=tvrev2beta2.ghost.io)