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# ‘The Bachelor’ is Back: Viewership and Ad Insights For the Premiere
- URL: https://tvrev2beta2.ghost.io/the-bachelor-is-back-viewership-and-ad-insights-for-the-premiere/
- Published: 2021-01-07T15:51:42.000Z
- Updated: 2021-01-07T15:51:42.000Z
- Author: Eleanor Semeraro
- Tags: iSpot, ABC, The Bachelor, VIZIO, Inscape, #sqs, #Import 2026-09-03 20:42, Data, #inferred-channel

ABC rang in the new year this week with the season 25 premiere of *The Bachelor*, featuring 28-year-old Matt James, who hails from North Carolina and is the show’s first Black lead. We put together a few highlights from the episode using insights from VIZIO’s [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io), the TV data company with insights from a panel of more than 17 million active and opted-in smart TVs, and [iSpot](http://ispot.tv/?ref=tvrev2beta2.ghost.io), the always-on TV ad measurement and attribution platform.

Per Inscape, the premiere was the No. 1 show by watch-time for Jan. 4, accounting for 1.49% of all live, linear minutes watched by VIZIO smart TVs. By comparison, the second and third-place shows (*Pawn Stars* and *Las Vegas*, respectively) both had marathons that day.

Viewership steadily increased over the course of the two-hour premiere, peaking right before the end. 

![](https://lh5.googleusercontent.com/Blca_QeQ2GJwEsNHYUfT96R6mKARGLkyFLy5f1Bf-N41AnGNBwdSwOkOCkCq8ZunmysK5WwDdHee4zmR6u0AeUwilR6ArsteO8PHZS2ltDp0gvTfrVULtOqhtv9TVqY9u7H-26o8)

Top local area markets by tune-in included Meridian, MS; Jackson, TN; Jonesboro, AR; Omaha, NE; and Lafayette, LA. 

![](https://lh6.googleusercontent.com/Bn9GLNTbFq4x99pBrMYaMn0pfE_Lngj0uwMbys86ArL-EP1Z5N2Wf6yantn_wijyKWsKvpX_eJoLStdDRT2IxD-8BQFoeRxn0KwuLHUQlViJD9SyzgoMv6kt-TnFpyK-u0OXRBkb)

Inscape also examined crossover between the latest season of *The Bachelorette* and the season 25 premiere of *The Bachelor*. An astounding 79% of viewers who watched *The Bachelor* season premiere had also watched at least 10 minutes of *The Bachelorette* last fall, while only 23% of *Bachelorette* viewers tuned into *The Bachelor* premiere. 

![](https://lh6.googleusercontent.com/aoaOKlJ8KdhHJXLmYfajCt7nCoF6kVryO2FkzjQZpAwlAmFTXy92hgzbspTUi1uiMe0hiMR15bpBK82w0FbO5fQ51v3fMU1Iv_8ndvJgPOrcoQtDYgR7WlyybiUjGZxWGgFiDpOi)

Unsurprisingly, *Bachelor* fans are loyal to the series: 71% of viewers who watched season 24 tuned into the season 25 premiere, although only 36% of season 24 viewers tuned into the premiere. 

What other shows are *Bachelor* fans most likely to watch? ABC series top the list, led by — shocker — *The Bachelorette*, followed by *Dancing With the Stars*, *Jimmy Kimmel Live!*, *Shark Tank* and *A Million Little Things*. 

![](https://lh4.googleusercontent.com/LzdypVMMzqTagF8mQMYNiFhwCYAcUjDB6rGB1vI869CdljOEwU-ydEPzyqvpBp3qU8sI0ctk5xt6lurxVbYgCPQrPm7V97MOA3zw2RYy_02Jgr35V0S-ngnXi6-xg29kPJElMKCp)

On the advertising side of things, according to iSpot, *The Bachelor* premiere generated over 303 million TV ad impressions, with 53 brands airing 70 ads 80 times. The most-seen non-network promo spot was T-Mobile’s “[Turning Up the Speed: 5G Network Anthem](https://www.ispot.tv/ad/tyVl/t-mobile-turning-up-the-speed-5g-network-anthem?ref=tvrev2beta2.ghost.io),” with 7.9 million impressions. 

Top brands by impressions included: 

1\. T-Mobile (15.1 million impressions)

2\. Olay (8 million)

3\. Allstate (7.8 million)

4\. WW (7.5 million) 

5\. Target (7.5 million) 

Notably, of those top five, only T-Mobile and WW advertised during the season 24 premiere of *The Bachelor*.