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# The Connected Gamer (UK Edition)
- URL: https://tvrev2beta2.ghost.io/the-connected-gamer-2024-uk-edition/
- Published: 2024-03-15T21:12:00.000Z
- Updated: 2024-03-15T21:12:00.000Z
- Author: TVREV
- Tags: Reports, LG Ad Solutions, Streaming, gaming, Streamers, #sqs, #Import 2026-09-03 21:06, Ad Tech, Streaming Wars

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1743037052323-LYLCQCH3RO03SHSBHQJM/uk1-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1743037052545-4GIFFOB4PJMLCN66DQ13/uk2-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1743037053332-ILOSOYVUDX036KV0Q907/uk3-format-original.webp)

**From LG Ad Solutions**

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled **The Connected Gamer**, to understand how UK gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.

**Among the report’s findings:**

- **Heavy Gamers are Heavy Streamers.** 39% of UK Gamers play 2+ times per week, with 7 in 10 watching TV mostly via streaming (vs. traditional TV).
- **TV Plays a Critical Role for Gamers.** 68% of UK Gamers have bought a TV to make their gaming experience better, and 77% want their TV to have cloud gaming capabilities.
- **UK Gamers Like Streaming Ads.** 72% feel streaming TV ads are more relevant to them (vs. traditional TV ads), and 60% pay more attention to ads they see while streaming.
- **The TV Home Screen Represents Premium CTV Native Ad Opportunities for Advertisers.** 75% of UK Gamers want their TV Home Screen to recommend video games and gaming products to them.

For more information on The Connected Gamer, download the full report today!