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# The Connected Gamer
- URL: https://tvrev2beta2.ghost.io/the-connected-gamer-2024-us-edition/
- Published: 2025-03-27T01:03:08.000Z
- Updated: 2025-03-27T01:03:08.000Z
- Author: TVREV
- Tags: Reports, LG Ad Solutions, Streaming, gaming, Streamers, #sqs, #Import 2026-09-03 21:39, Ad Tech, Streaming Wars

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1743037324841-GRVJRZXRUB7O8X0FBI9Z/us1-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1743037325056-A9IRAPIBM6ZE3DQ4FMMF/us2-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1743037325968-X7A4JYCKUGQWXSPGY04F/us3-format-original.webp)

**From LG Ad Solutions**

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled **The Connected Gamer**, to understand how US gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.

**Among the report’s findings:**

- **Heavy Gamers are Heavy Streamers.** Half of US Gamers play 2+ times per week, with 8 in 10 watching TV mostly via streaming (vs. traditional TV).
- **TV Plays a Critical Role for Gamers.** 81% of Gamers have bought a TV to make their gaming experience better, and 85% want their TV to have cloud gaming capabilities.
- **Gamers Like Streaming Ads.** 83% feel streaming TV ads are more relevant to them (vs. traditional TV ads), and 74% pay more attention to ads they see while streaming.
- **The TV Home Screen Represents Premium CTV Native Ad Opportunities for Advertisers.** 8 in 10 Gamers want their TV Home Screen to recommend video games and gaming products to them.

For more information on The Connected Gamer, download the full report today!