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# The Evolving Media World of Blockboard’s Matt Wasserlauf
- URL: https://tvrev2beta2.ghost.io/the-evolving-media-world/
- Published: 2021-12-16T17:55:00.000Z
- Updated: 2021-12-16T17:55:00.000Z
- Author: Paul Kontonis
- Tags: blockchain, connected tv, Nielsen, Marketer Interviews, video, #sqs, #Import 2026-09-03 20:42, Ad Tech, #inferred-channel

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. 

Meet Matt Wasserlauf, CEO and founder of [Blockboard](https://www.myblockboard.com/?ref=tvrev2beta2.ghost.io), the first digital video platform built on Ethereum blockchain, is one of the original disruptors of the TV business. In 2004, Matt founded Broadband Enterprises (BBE), the industry’s first online video company and co-founded the mobile video platform Torrential in 2013\. He recently sold Torrential to the television company ITN, the leading unwired broadcast network.

**Connected TV**

> *Next.*

**Nielsen**

> *Evolving…evolving.*

**Meta**

> *Also evolving.*

**FAST**

> *Growing.*

**BBE**

> *Love. BBE \[Broadband Enterprises\] was how I got this whole party started 20 years ago. My first company, so a lot of love, a lot of love.*

**Measurement**

> *In play.* 

**Blockchain**

> *Next, next.*

**Direct response**

> *New frontier.*

Watch the full video to hear Matt speak in more than just sentence fragments and check here for more [conversations with marketers.](https://www.tvrev.com/news/tag/Marketer+Interviews?ref=tvrev2beta2.ghost.io)