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# The Fraud Problem in OTT
- URL: https://tvrev2beta2.ghost.io/the-fraud-problem-in-ott-video/
- Published: 2019-12-16T21:53:09.000Z
- Updated: 2019-12-16T21:53:09.000Z
- Author: Mike Gasbara
- Tags: #sqs, #Import 2026-09-03 19:30

For a while, much of the advertising industry was under the impression that OTT was fraud-free… But let’s be real, fraudsters follow the money, and with [CTV ad spend expected to hit $7 billion this year](https://www.adweek.com/tv-video/connected-tv-ad-spending-will-grow-to-7-billion-this-year/?ref=tvrev2beta2.ghost.io), digital TV is a prime target.

In fact, fraudsters are already leveraging many of the same methods of fraud they use on digital, on [OTT](https://madhive.com/resources/article/what-is-ott-advertising?ref=tvrev2beta2.ghost.io). Here's Adam Helfgott, CEO at advanced TV advertising company MadHive, on how they are identifying and eliminating fraud across 210 DMAs.

Here's the transcript.

**Adam Helfgott:** There's a lot bunch of analytics you can do in real-time just to see weird things that happen. Whether it's a, you know, basically spoofing and whatnot and you kind of can see patterns and call that stuff invalid. But a lot of the way that we view fraud is that having these a third party to tell you if it's real or not, means that the underlying system is letting in some sort of problematic information. 

We're working with a bunch of other people in the industry to develop standards around. It's like validating at the source and keeping a trail of information all the way through that's mathematically backed pretty much as well essentially securing the supply chain.

Exactly, securing of supply chain having the keys of everybody on a public record like a public blockchain of sorts, where you can validate everything that after the fact that And then, when I'm sitting with a client, they're like, oh, we're okay with 6% fraud, which sounds crazy to me.

Because, actually there should be no fraud.