> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Shoppable TV Report: 2024 and Beyond
- URL: https://tvrev2beta2.ghost.io/the-shoppable-tv-report-2024-and-beyond/
- Published: 2024-03-01T00:52:59.000Z
- Updated: 2024-03-01T00:52:59.000Z
- Author: Alan Wolk
- Tags: Thought Leaders Circle, LG Ad Solutions, Retail Media, Shoppable content, #sqs, #Import 2026-09-03 21:06

From Thought Leaders Circle member **LG Ad Solution**, this report uncovers U.S. consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads 一as well as subsequent purchasing behavior after seeing TV ads.

  
Key Takeaways:

- FAST apps are becoming a norm. 78% of CTV users regularly use FAST apps, and 59% prefer
- FAST over paid streaming services, making FAST a critical part of every media plan.
- Shoppable TV is manifesting into reality. 66% of CTV users recall seeing an ad with a QR code in the past three months.
- CTV users like shoppable TV ads. 70% like TV ads with QR codes, and 62% would scan if exposed, making QR codes a must-have for any upcoming TV ad creative.
- Relevance converts to action with shoppable TV ads, which is the main impetus behind scanning or purchasing after seeing a TV ad, highlighting the need for accurate audience targeting.