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# The Shoppable TV Report: 2025 and Beyond
- URL: https://tvrev2beta2.ghost.io/the-shoppable-tv-report-2025-and-beyond/
- Published: 2025-03-27T00:55:12.000Z
- Updated: 2025-03-27T00:55:12.000Z
- Author: TVREV
- Tags: Reports, LG Ad Solutions, shoppable ads, Retail Media, #sqs, #Import 2026-09-03 21:39, Ad Tech, Streaming Wars

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1743036894082-0S2VOHU9M478H4FEWHCD/shoppable-1-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1743036892867-U0LKXDI8SK51QYPSURCR/shoppable-2-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1743036892808-YBFI6GBXTG35J78EDTGP/shoppable-3-format-original.webp)

**From LG Ad Solutions**

As CTV continues to grow, more advertisers are incorporating “shoppable” ad features to create seamless buying paths for audiences. **The Shoppable TV Report: 2025 and Beyond**, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads and interactive click-to-landing page ads一as well as subsequent purchasing behavior after seeing TV ads.

**Among the report’s findings:**

- **A desire to do more with shoppable TV.** While the majority of CTV viewers say they use their mobile phones to make a purchase after seeing a TV ad, 60% would save their shipping and payment details on their TV for quick checkout.
- **Tech integration takes center stage.** When asked how they’d like to complete purchases via TV, 62% of CTV viewers would use their voice to add products through a smart home device.
- **Key TV purchase drivers**. Top drivers of TV ad purchases include discounts or promotions (57%), product features (42%), demonstrations of product use (36%) and attractive visuals (32%).

For more information on *The Shoppable TV Report: 2025 and Beyond*, download the full report today!