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# The State of CTV Advertising
- URL: https://tvrev2beta2.ghost.io/the-state-of-ctv-advertising-2026/
- Published: 2026-11-04T10:00:40.000Z
- Updated: 2026-11-05T18:20:34.000Z
- Author: TVREV
- Tags: Reports, TVREV Special Report

![CTV-Report-2026_TOC.png](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/2026/11/CTV-Report-2026_TOC.png)

![CTV-Report-2026_3.png](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/2026/11/CTV-Report-2026_3.png)

![CTV-Report-2026_4.png](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/2026/11/CTV-Report-2026_4.png)

For viewers, it’s all just television. For advertisers, what was once a simple process can now feel like a complex math equation. Which helps explain why the dollars still haven’t followed the eyeballs to CTV.

Our new free report, *The State of CTV Advertising*, examines what’s making CTV advertising so difficult, including the struggle to reach and measure audiences. We also look at how new non-interruptive ad formats are creating opportunities for advertisers and publishers, and what we realistically can expect to change by 2030\. And where some work still needs to be done.

**Download the report to learn:**

- **Why ad dollars don’t automatically follow eyeballs.**
- **What the fragmented Feudal Media landscape means for advertisers.**
- **Why trying to replace Nielsen hasn’t settled the measurement debate.**
- **What contextual targeting can actually deliver.**
- **Why the TV interface is becoming prime advertising real estate.**
- **How AI could bring a new set of advertisers to television.** **What’s likely to change by 2030.**

**Download The State of CTV Advertising. Free thanks to our sponsors,** [**Magnite**](https://www.magnite.com/?ref=tvrev2beta2.ghost.io) **and** [**TiVo Ads**](https://advertising.tivo.com/en/?ref=tvrev2beta2.ghost.io)**.**