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# Time for a Checkup: Viewership and Ad Trends for TV’s Hit Medical Dramas
- URL: https://tvrev2beta2.ghost.io/time-for-a-checkup-viewership-and-ad-trends-for-tvs-hit-medical-dramas/
- Published: 2021-04-14T13:22:47.000Z
- Updated: 2021-04-14T13:22:47.000Z
- Author: Eleanor Semeraro
- Tags: iSpot, ABC, Grey's Anatomy, Inscape, #sqs, #Import 2026-09-03 20:42, Data, #inferred-channel

*Grey’s Anatomy*, the longest-running American primetime medical drama series ever, returned last month for the second half of its seventeenth season on ABC. Although it remains one of the most popular medical shows, there’s been a lot of competition in recent years as shows like *Chicago Med*, *The Resident* and *New Amsterdam* have taken off. 

Below, a look at the mid-season premiere of *Grey’s Anatomy*, along with general viewership and advertising insights around other select medical shows, using data from VIZIO’s [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io) and [iSpot.tv](http://ispot.tv/?ref=tvrev2beta2.ghost.io), the always-on TV ad measurement and attribution company. 

The midseason premiere of *Grey’sAnatomy* captured 2.15% of all live, linear minutes watched during primetime on March 11, per Inscape, which derives glass-level insights from a panel of more than 17 million active and opted-in smart TVs. It took fourth place for watch-time that evening, just behind the midseason premiere of *Station 19*, which captured 2.39% of all primetime minutes watched. 

Tune-in grew steadily as the *Grey’s* episode went on, peaking at the very end. 

It’s worth noting that ABC did a special crossover event for the midseason premieres of *Grey’s* and *Station 19*. Inscape examined viewership crossover for the two shows and found that 71% of people who tuned into *Grey’s* that evening also watched at least 10 minutes of *Station 19*, while 69% of *Station 19* viewers watched *Grey’s*. 

Fans of *Grey’s Anatomy* seem to be loyal to ABC: According to Inscape’s analytics, other shows these viewers are most likely to watch include *Station 19*, *A Million Little Things*, *Jimmy Kimmel Live*, *American Housewife* and *The Good Doctor*. Non-ABC series that make the top 25 list include, perhaps unsurprisingly, other medical dramas, including *The Resident* (Fox), *Chicago Med* (NBC) and *New Amsterdam* (NBC). 

Just how likely are *Grey’s* fans to watch other medical dramas? Inscape looked at crossover with *Chicago Med*, *New Amsterdam*, *The Good Doctor* and *The Resident* for the most recent seasons. Some highlights:

- The highest crossover for *Grey’s* was with *The Good Doctor* (also on ABC), with 34% of *Grey’s* viewers watching at least ten minutes of the recent season.
- Of the *New Amsterdam* viewers, 59% have tuned into *Chicago Med*, which is the highest rate of crossover of the shows examined.
- Additionally, of the *Grey’s* viewers, 33% have watched *Chicago Med*.
- The lowest crossover: Only 13% of *Grey’s* fans have watched *New Amsterdam* — but interestingly, 36% of *New Amsterdam* viewers have checked out *Grey’s*.

Crossover isn’t just limited to viewership. According to iSpot, there are multiple brands that have advertised at least once during each of the most recent seasons of the above medical dramas: Allstate, Domino’s, Geico, Kia, Kinder, State Farm and T-Mobile. Additionally, the wireless communication category was among the top five industries by TV ad impressions for each show. 

Most-seen brands during the current season of *Grey’s Anatomy* include:

- Target (87.6 million TV ad impressions)
- Kohl’s (51.6 million)
- TJX Companies (T.J. Maxx and Marshalls) (45.9 million)
- Walmart (44.7 million)
- Disney+ (39.2 million)

The March 11 return of *Grey’s* generated 132 million TV ad impressions. Facebook was the most-seen brand during the episode, with 6.7 million TV ad impressions of its spot “[House Plant Hobbyist](https://www.ispot.tv/ad/ti4O/facebook-groups-house-plant-hobbyist?ref=tvrev2beta2.ghost.io),” promoting Facebook Groups. According to an [iSpot Ace Metrix](https://www.ispot.tv/ads/ace-metrix/?ref=tvrev2beta2.ghost.io) survey, 29% of respondents considered the music to be the single best thing about the ad.