> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Top 10 Ads This Week from iSpot.tv
- URL: https://tvrev2beta2.ghost.io/top-10-ads-week-ispot-tv/
- Published: 2017-03-23T16:19:07.000Z
- Updated: 2026-09-04T01:39:30.000Z
- Author: Eleanor Semeraro
- Tags: #sqs, #Import 2026-09-03 18:51, Data, #inferred-channel

A wide collection of products and industries fills out our latest chart of the most digitally engaging commercials, powered by [iSpot.tv](http://ispot.tv/?ref=tvrev2beta2.ghost.io), the real-time TV ad measurement company with attention analytics from 10 million smart TV screens. Some highlights: State Farm is the latest brand to join the ranks of companies making socially-conscious advertisements. Its first place ad, while a bit of a downer, has a good message: “Lift the weight of caring by doing.” It isn’t enough to just “like” a page about a social issue or good cause on Facebook these days — taking real action, like volunteering, is the best way to help, and State Farm suggests that its Neighborhood of Good website is a great place to get started.Microsoft takes second place with a spot geared toward young girls, encouraging them to “stay in STEM” (science, technology, engineering, mathematics) if they want to tackle big problems in today’s world. Despite a mere 43 airings to date, the ad has generated enough buzz to land a place on our chart and is just another example of thought-provoking, issues-oriented advertising that's been a big trend with major marketers so far in 2017.The No. 3 ad lightens things up a bit, with a cute owl decked out in a jacket, bowtie and monocle touting the benefits of 24 hour XYZAL Allergy.And Domino’s takes a humorous approach with its fifth-place spot that gives a nod to an iconic scene from the 1980s classic “Ferris Bueller’s Day Off” and even features actor Alan Ruck (who played Cameron in the original film). *This ranking covers the seven-day period through March 21 for campaigns with a minimum spend of $500,000; digital engagement is a measure of social mentions and shares, online views and searches explicitly linked to the airing of an ad on TV.*

### Top 10 Ads by Digital Share of Voice

powered by [iSpot.tv](http://www.ispot.tv/?ref=tvrev2beta2.ghost.io)

###### (Click the numbered, bolded titles to view the ads.)

#### 1\. [State Farm TV Spot, 'Following'](http://www.ispot.tv/share/AUse?ref=tvrev2beta2.ghost.io)

4.02% Digital SOV 1,139,931 Online Views 11,010 Social Actions

#### 2\. [Microsoft TV Spot, '#MakeWhatsNext: Change the Odds'](http://www.ispot.tv/share/A4DD?ref=tvrev2beta2.ghost.io)

3.04% Digital SOV 1,324,930 Online Views 2,007 Social Actions

#### 3\. [XYZAL Allergy 24HR TV Spot, 'A Word to the Wise'](http://www.ispot.tv/share/AUeM?ref=tvrev2beta2.ghost.io)

2.80% Digital SOV 1,087,204 Online Views 3,712 Social Actions

#### 4\. [Mass Effect: Andromeda TV Spot, 'More Than Ever' Song by Rag'n'Bone Man](http://www.ispot.tv/share/AU1W?ref=tvrev2beta2.ghost.io)

2.11% Digital SOV 531,001 Online Views 6,732 Social Actions

#### 5\. [Domino's Pizza Tracker TV Spot, 'Home for Pizza' Feat. Joe Keery, Alan Ruck](http://www.ispot.tv/share/A95G?ref=tvrev2beta2.ghost.io)

1.55% Digital SOV 101,388 Online Views 9,190 Social Actions

#### 6\. [Gatorade Bars TV Spot, 'All of the Lights' Featuring Serena Williams](http://www.ispot.tv/share/Ai2G?ref=tvrev2beta2.ghost.io)

1.22% Digital SOV 326,928 Online Views 3,093 Social Actions

#### 7\. [Delta Air Lines TV Spot, '4 a.m.'](http://www.ispot.tv/share/Acw1?ref=tvrev2beta2.ghost.io)

1.13% Digital SOV 352,844 Online Views 2,627 Social Actions

#### 8\. [Walmart TV Spot, 'The Best Things in Life Are Free' Song by Sam Cooke](http://www.ispot.tv/share/A3DW?ref=tvrev2beta2.ghost.io)

1.09% Digital SOV 391,775 Online Views 1,761 Social Actions

#### 9\. [Domino's BOGO TV Spot, 'Icons'](http://www.ispot.tv/share/ANW1?ref=tvrev2beta2.ghost.io)

1.04% Digital SOV 420,618 Online Views 1,110 Social Actions

#### 10\. [IBM Watson TV Spot, 'Watson at Work: Security'](http://www.ispot.tv/share/AUWA?ref=tvrev2beta2.ghost.io)

1.00% Digital SOV 409,512 Online Views 1,037 Social Actions

Excludes Movie Trailers.[iSpot.tv](http://www.ispot.tv/?ref=tvrev2beta2.ghost.io),the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, measures digital responses to TV ads across Facebook, Twitter, YouTube, Google, Bing and Yahoo! [Click here](http://www.ispot.tv/our-platform?ref=tvrev2beta2.ghost.io) for more on iSpot.tv's methodology.