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# Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data
- URL: https://tvrev2beta2.ghost.io/trevor-noah-stars-youtube-mid-term-social-video-data-election/
- Published: 2018-11-06T21:27:19.000Z
- Updated: 2018-11-06T21:27:19.000Z
- Author: John Cassillo
- Tags: Facebook, CNN, SNL, The Daily Show, CRTV, YouTube, MSNBC, Fox Networks, #sqs, #Import 2026-09-03 19:02

Polls already started to close this evening, but U.S. mid-term voting conversations have been going on for far longer than just Election Day.We partnered with social video intelligence company [Tubular Labs](http://tubularlabs.com/?ref=tvrev2beta2.ghost.io) to look at the trends dominating video content around the mid-terms for the last 90 days. The results tell an interesting story on video consumption and the creators that have been driving eyeballs in the lead-up to the big day.Over the last 90 days, there have been over 3,000 Facebook videos published around the mid-terms, earning over 100 million views. On YouTube, there have been 6,000 mid-term videos, but over 50 million views on those.Those numbers are different, clearly, as are the creators that push those figures forward.Looking solely at news publishers, digital-first creators seem to dominate on Facebook. NowThis, owned by Group Nine Media, made up the top four mid-term news publisher creators on the site in the last 90 days.[NowThis Politics](https://tubularlabs.com/creator/IGpq5th1Nu/NowThis%20Politics?tab=summary&ref=tvrev2beta2.ghost.io) led the way with 29 million views across its midterm videos, followed by [NowThis Election](https://tubularlabs.com/creator/3h2Eyr8aEw03LqZ1H01/NowThis%20Election?tab=summary&ref=tvrev2beta2.ghost.io) (12.3 million), [NowThis](https://tubularlabs.com/creator/lM1L0LOdbs/NowThis?tab=summary&ref=tvrev2beta2.ghost.io) (6.7 million) and [NowThis Opinions](https://tubularlabs.com/creator/nlHAEbVeYb/NowThis%20Opinions?tab=summary&ref=tvrev2beta2.ghost.io) (5.4 million). The top five was rounded out by another digital-first publication, [Cuomo Prime Time](https://tubularlabs.com/creator/sPsMNApP37/Cuomo%20Prime%20Time?tab=summary&ref=tvrev2beta2.ghost.io) (3.3 million), from CNN. The Facebook Watch program showed significant growth in the last three months, from 40,900 subscribers in July up to 91,600 in September.ABC News was the lone network (non-cable) news publisher in the top 10 for mid-term Facebook video views in this stretch. NowThis (eight of 10) and Cuomo Prime Time made (two) up all 10 of the most-viewed Facebook mid-term videos from news publishers.It was largely the opposite story on YouTube, though. There, traditional broadcasters were the predominant news publishers around mid-term content (in the last 90 days): [MSNBC](https://tubularlabs.com/creator/G9FKhJif3X/MSNBC?tab=summary&ref=tvrev2beta2.ghost.io) (7.9 million) led the way, followed by [Fox News](https://tubularlabs.com/creator/eGNJb2A3UX/Fox%20News?tab=summary&ref=tvrev2beta2.ghost.io) (4.4 million), [CNN](https://tubularlabs.com/creator/Cn9RQjEbxx/CNN?tab=summary&ref=tvrev2beta2.ghost.io) (4.1 million) and [the Daily Show](https://tubularlabs.com/creator/r6RElfAhld/The%20Daily%20Show?tab=summary&ref=tvrev2beta2.ghost.io) (2.8 million). Speaking of the Daily Show, Trevor Noah starred on Youtube when looking at individual videos. The program accounted for four of the top 10 most-viewed mid-term videos from news publishers. Also showing up in the top 10 individual videos were MSNBC, CNN, Fox News and left-leaning program [the Ring of Fire](https://tubularlabs.com/creator/oyV2qxlKCB/The%20Ring%20of%20Fire?tab=summary&ref=tvrev2beta2.ghost.io). Interestingly, five of the top 10 videos were "prediction"-type coverage, indicating a larger appetite for that sort of content (no surprise that this is the Super Bowl for FiveThirtyEight every two years).Further looks outside of "news"-specific creators show differing strategies for liberal- and conservative-leaning programming altogether. Late night comedy shows were the dominant mid-term YouTube video creators (non-news) over the last 90 days, according to Tubular Labs. [SNL](https://tubularlabs.com/creator/nxFE3y8s8q/Saturday%20Night%20Live?tab=summary&ref=tvrev2beta2.ghost.io), [Stephen Colbert](https://tubularlabs.com/creator/6DcC5ZbKjv/The%20Late%20Show%20with%20Stephen%20Colbert?tab=summary&ref=tvrev2beta2.ghost.io), [Seth Myers](https://tubularlabs.com/creator/yJtwyiiOiy/Late%20Night%20with%20Seth%20Meyers?tab=summary&ref=tvrev2beta2.ghost.io) and [Samantha Bee](https://tubularlabs.com/creator/cog3MVsBEY/Full%20Frontal%20with%20Samantha%20Bee?tab=summary&ref=tvrev2beta2.ghost.io) were all sitting high on the charts when sorted by views. And while conservative-leaning creators were found plenty on YouTube, the leaderboards (for creators and individual videos) did seem to favor liberal-leaning content up at the top.On Facebook, conservative publications were more prevalent among the most-viewed video content producers. [American Voices](https://tubularlabs.com/creator/QfmLRqICyC/American%20Voices?tab=summary&ref=tvrev2beta2.ghost.io) (product of the Daily Caller) was No. 1, followed by [Fox Business Voices](https://tubularlabs.com/creator/XDolPNxo0q/Fox%20Business%20Voices?tab=summary&ref=tvrev2beta2.ghost.io) and CRTV's [Here's the Deal](https://tubularlabs.com/creator/aiPy3iyu3Z/Here's%20the%20Deal?tab=summary&ref=tvrev2beta2.ghost.io). Other [CRTV](https://tubularlabs.com/creator/OParKpkOgY/CRTV?tab=summary&ref=tvrev2beta2.ghost.io) programs (like [White House Brief](https://tubularlabs.com/creator/Leri7F0wCg/White%20House%20Brief?tab=summary&ref=tvrev2beta2.ghost.io)) also popped up plenty among the top 15 as well. [Colbert](https://tubularlabs.com/creator/6DcC5ZbKjv/The%20Late%20Show%20with%20Stephen%20Colbert?tab=summary&ref=tvrev2beta2.ghost.io), in ninth place, was the lone liberal-leaning voice in the top 10.We're working with Tubular to dig into even more following Tuesday night's results. Have any questions, though? Be sure to [drop us a line](mailto: yotvrev@gmail.com).