> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# TV by the Numbers: June 29 through July 5
- URL: https://tvrev2beta2.ghost.io/tv-by-the-numbers-june-29-through-july-5/
- Published: 2020-07-07T15:27:12.000Z
- Updated: 2020-07-07T15:27:12.000Z
- Author: Eleanor Semeraro
- Tags: Data & Measurement, iSpot, Fox News, GEICO, Friends, Inscape, #sqs, #Import 2026-09-03 20:26

We’re bringing you a weekly snapshot of TV by the numbers, revealing the most-watched shows and networks using glass-level data from [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io), and advertising highlights including most-seen brands, top spenders and notable spots, via [iSpot.tv](http://ispot.tv/?ref=tvrev2beta2.ghost.io).

Here’s a look at the week of June 29 through July 5: 

**Most-Watched Shows and Networks** 

*Via Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs. Data is linear live TV only and rankings are by percent share duration (i.e., time spent watching).*

- Looking at shows, of all the minutes watched by smart TVs that Inscape measured in all dayparts, 0.92% of the time was spent on *Friends*, putting it in first place.
- Morning talk shows *Good Morning America* and *Today* followed with 0.90% and 0.86% share duration, respectively.
- The top six shows all moved up the in ranking compared to the previous week.
- On the network side of things, of all minutes watched last week, 6.60% of the time was spent on NBC — a move up from the previous week where it was No. 3.
- Second and third places go to Fox News Channel (6.47%) and ABC (5.96%).
- There was no week-over-week change in the network rankings for fourth through twelfth place.

![](https://lh6.googleusercontent.com/IoyFeolQZg46j746WIa7GHLqQkhciXVH-pAmltEFKsSdojMPItHRAD5KXhFXNkWPhH5hxLA3hGI8-Xc6RTZsCeXmYB01_TyhFHbNf95SzDHcLecpJCc1Q3uQnQSaKHowofqSitri)

![](https://lh5.googleusercontent.com/pUYbOL5TYXiNgcz2zcbjF77pkW8af9CK_GVmqCkDQRtg4OkNZWc6oanCmgi3mFTvhNFXn__ZlMTv6MzAHgP7_n9U4h1LJ3qOjh0YqayG3nGQCk9otBKvajjetYFWonkPYzbMNEUU)

**Advertising Insights**

*Via iSpot.tv, the always-on TV ad measurement and attribution company. Networks/network promos are excluded.*

- Four out of the five top-spending brands were insurance companies.
- Geico took first place for both estimated spend ($22.1 million) and TV ad impressions (1.5 billion).
- The most-seen spot was [Burger King’s “Reopening Procedures,”](https://www.ispot.tv/ad/nDel/burger-king-reopening-procedures?ref=tvrev2beta2.ghost.io) with 854 million TV ad impressions.
- The spot with the biggest estimated spend ($13.6 million) was [Nissan’s “Refuse to Compromise”](https://www.ispot.tv/ad/Zcfs/2020-nissan-sentra-refuse-to-compromise-featuring-brie-larson-t1?ref=tvrev2beta2.ghost.io) featuring Brie Larson.

![](https://lh6.googleusercontent.com/0SP94w9hNxuY62UfsiuWPiwuPqCtWcIuOjByulz739f6tp2xQTbmFEz7kP9xyawzNtMna8JR7Wx8HKj0aidTKfH7YGvuWJF5wgVobr_shJAU4BSag-HlgqAybI2smNXqUrHlq_be)

![](https://lh3.googleusercontent.com/ZEWtWoi7HEjEs1lsWbdXDGfZmQ3WcxHPYqrIOqq2PcETapQ1taghCUfGYr58SRFleZPkj5MFrCpQBHh6hUxKroMeqNNocyF45dXwwwrJ2oJGQpRxRFXXDbcfT5yDNpLZ4q4yzAxQ)