> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# TV in the FAST Lane
- URL: https://tvrev2beta2.ghost.io/tv-in-the-fast-lane/
- Published: 2020-10-08T15:13:00.000Z
- Updated: 2020-10-08T15:13:00.000Z
- Author: TVREV
- Tags: Streaming Wars, #sqs, #Import 2026-09-03 20:26, Ad Tech

This comprehensive report on the FASTs--free ad-supported streaming TV services--will provide you with a deeper understanding of this fast-growing and crucial part of the new TV ecosystem.

In it you’ll learn:

\- Why the FASTs are suddenly so popular with both viewers and advertisers?

\- Why the pandemic helped accelerate their growth

\- What are the best content strategies for the FASTs and how to identify undervalued content

\- How FAST advertising is bought, sold and measured

\- Who are the key players and what are the differences between independent FASTs, FASTs -owned by the major TV networks, FASTs owned by streaming device OEMs and FASTs owned by smart TV OEMs

\- What the future has in store for the FASTs including: 

- Projected ad revenue
- The Great Rebundling
- The role of news and sports
- Why FASTs will replace non-premium cable
- The FASTs role in the new TV ecosystem

\- The results of our survey of top media and advertising executives

\- In-depth interviews with key industry leaders from our sponsors: VIZIO, Tubi, Samsung Ads, PeerLogix and Paket.

As always, this report is written in TV\[R\]EV’s inimitable conversational style, free of confusing buzzwords and bland lifeless prose. It’s perfect for anyone who works at a network or streaming platform, ad agency, ad tech firm or brand marketer.

Get your copy today so you can stay on top of this fast-growing (pun intended) part of the new TV ecosystem.