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# Twitter announces Bloomberg 24/7, raft of other new programs
- URL: https://tvrev2beta2.ghost.io/twitter-announces-bloomberg-247-raft-new-programs-live-video-newsletter-links/
- Published: 2017-05-02T00:59:54.000Z
- Updated: 2017-05-02T00:59:54.000Z
- Author: John Cassillo
- Tags: Bloomberg, Twitter, Live TV, #sqs, #Import 2026-09-03 18:51

*The following is our weekly live video newsletter, which publishers on Mondays.* [*Want to subscribe? Click here*](http://eepurl.com/cldV8f?ref=tvrev2beta2.ghost.io)*.*Last week, Twitter announced they’d be broadcasting [live video 24 hours a day](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=2d0bba5b7e&e=1948986f00&ref=tvrev2beta2.ghost.io). On Monday, we learned the first iteration of that vision: [a partnership with Bloomberg](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=1b5d8bf69f&e=1948986f00&ref=tvrev2beta2.ghost.io). It’s supposed to be an easy, snackable program to pop in and out of during your day. That might be the prefered solution for Twitter’s low-attention span, information-savvy user base.Bloomberg wasn’t the only show brought to light, either. Ends up Twitter is airing a [slew of other programs](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=c706e5a604&e=1948986f00&ref=tvrev2beta2.ghost.io) with various partners. Among them: BuzzFeed, Cheddar, IMG Fashion, MLBAM, Live Nation, PGA Tour, The Players’ Tribune, Propagate, STADIUM, The Verge and WNBA. Sure sounds like a television platform...The Guardian is bullish on [Facebook’s live video future](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=0511a5a959&e=1948986f00&ref=tvrev2beta2.ghost.io), but also caveats that with an emerging super-user issue for streaming content producers -- one that may be familiar to those who recall Google-plus’s initial problems:

> “Facebook will not say how many people are using the service, but in July 2016, video intelligence company Tubular released some stats showing the disparity in scale: in June 2016 there were 6.8bn views of livestreamed content, but those videos came from just over 500,000 accounts. In other words, watching video is a mass-market thing, but making it remains very much a niche activity.”  
>  

The past week showed some opposing views of branded live video, too. While [Adweek highlighted](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=49a65d2484&e=1948986f00&ref=tvrev2beta2.ghost.io) the big crowds brands are wrangling, Observer still believes live video -- particularly Facebook -- is a [dangerous space for brands](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=27dcb582a4&e=1948986f00&ref=tvrev2beta2.ghost.io) without some control over the proceedings. We’d respectfully point to the aforementioned Adweek piece as a prime example of how brands are using expertly-produced live video their advantage. [Forbes buys in too](http://braveventures.us10.list-manage2.com/track/click?u=44cda535c0a18903d9071ddf8&id=6a02151dd3&e=1948986f00&ref=tvrev2beta2.ghost.io), championing how live video makes everyone into a Netflix of sorts.

> Breaking news + premium video deals ⚡️ “OMG! 😱 Twitter's first [#NewFronts](https://twitter.com/hashtag/NewFronts?src=hash&ref=tvrev2beta2.ghost.io) ”[https://t.co/HCsmBAYSDb](https://t.co/HCsmBAYSDb?ref=tvrev2beta2.ghost.io)  
>  
> — Twitter Marketing (@TwitterMktg) [May 2, 2017](https://twitter.com/TwitterMktg/status/859208623783915522?ref=tvrev2beta2.ghost.io)

**Your full rundown from another busy week of live video news:**[Twitter Teams Up with Bloomberg for Streaming News](https://www.wsj.com/articles/twitter-teams-up-with-bloomberg-for-streaming-news-1493600580?ref=tvrev2beta2.ghost.io) \-- *The Wall Street Journal, Lukas Alpert*[Twitter Still Thinks It's a TV Platform -- And Here Are its Dozen New Shows](https://www.recode.net/2017/5/1/15509026/twitter-live-video-tv-shows?ref=tvrev2beta2.ghost.io) \-- *Recode, Peter Kafka*[From Lady Gaga and Bud Light, to Tiffany’s, Brands Show Live Video Attracts a Crowd](http://www.adweek.com/digital/from-lady-gaga-and-bud-light-to-tiffanys-brands-show-live-video-attracts-a-crowd/?ref=tvrev2beta2.ghost.io) \-- *Adweek, Christopher Heine*[Can Facebook Make Live Video its Future?](https://www.theguardian.com/world/2017/apr/28/can-facebook-make-live-video-its-future?ref=tvrev2beta2.ghost.io) \-- *The Guardian, Alex Hern* [Why Twitter is Smart to Go All-In on Live-Streaming](https://finance.yahoo.com/news/twitter-smart-go-live-streaming-195017810.html?ref=tvrev2beta2.ghost.io) \-- *Yahoo Finance, Daniel Roberts*[Live Video is Turning Every Business Into Netflix](https://www.forbes.com/sites/forbescoachescouncil/2017/04/28/live-video-is-turning-every-business-into-netflix/?ref=tvrev2beta2.ghost.io#3b517f95665e) \-- *Forbes, Joel Comm*[Infographic: Here’s the Difference Between 5 Top Streaming Services for Live TV](http://www.adweek.com/tv-video/here-are-the-differences-between-the-major-skinny-cable-streaming-platforms/?ref=tvrev2beta2.ghost.io) \-- *Adweek, Diana McDougall*[How the NFL Juggles the Future of Streaming, the Decline of TV and Billions of Dollars](https://www.recode.net/2017/5/1/15386694/nfl-live-stream-amazon-prime-thursday-night-football-ratings?ref=tvrev2beta2.ghost.io) \-- *Recode, Kurt Wagner*[Twitter: 800 Hours of Live Premium Video was Viewed by 41 million Viewers in Q1 2017, up 31%](https://venturebeat.com/2017/04/26/twitter-800-hours-of-live-premium-video-was-viewed-by-45-million-viewers-in-q1-2017-up-by-31/?ref=tvrev2beta2.ghost.io) \-- *VentureBeat, Paul Sawers*[Live Video and Living Room Videos Are Premium Growth Areas: Freewheel’s Lawlor](http://www.huffingtonpost.com/entry/video-live-video-and-living-room-viewing-are-premium%5Fus%5F58fe740ae4b086ce5898143d?ref=tvrev2beta2.ghost.io) \-- *HuffPost, Andy Plesser*[YouTube’s Crisis, Facebook’s Dilemma: Is Live Video Safe For Brands?](http://observer.com/2017/05/twitter-tv-announces-live-video/?ref=tvrev2beta2.ghost.io) \-- *Observer, Jeri Smith*[Can Facebook Fix its Own Worst Bug?](https://www.nytimes.com/2017/04/25/magazine/can-facebook-fix-its-own-worst-bug.html?%5Fr=1&ref=tvrev2beta2.ghost.io) \-- *The New York Times, Farhad Manjoo*[Hulu’s Cable Bundle Likely to be Announced at the End of May](http://nypost.com/2017/04/30/hulus-cable-bundle-likely-to-be-announced-at-the-end-of-may/?ref=tvrev2beta2.ghost.io) \-- *New York Post, Claire Atkinson*[BitTorrent is Shutting Down its Live TV Streaming Service](http://variety.com/2017/digital/news/bittorrent-live-shutting-down-1202402117/?ref=tvrev2beta2.ghost.io) \-- *Variety, Janko Roettgers*[2017 NFL Draft Ratings: Analyzing ESPN’s TV & Live Streaming Performance for Shocking First Round](https://www.forbes.com/sites/alexkay/2017/04/28/2017-nfl-draft-ratings-analyzing-espns-tv-live-stream-performance/?ref=tvrev2beta2.ghost.io#6194ced16ed3) \-- *Forbes, Alex Kay*[ABC Affiliate Deal Makes it Easier to Live-Stream Local Channels](https://www.engadget.com/2017/04/24/abc-affiliate-deal-makes-it-easier-to-livestream-local-channels/?ref=tvrev2beta2.ghost.io) \-- *Engadget, David Lumb*[Live at Home: How to See Concerts Every Day Without Leaving Your House](https://www.theverge.com/2017/4/28/15456296/music-online-concerts-free-streaming-guide?ref=tvrev2beta2.ghost.io) \-- *The Verge, Noel Murray*[Maybe It’s Time to Treat Facebook Like a Public Utility](https://www.fastcompany.com/40414024/maybe-its-time-to-treat-facebook-like-a-public-utility?ref=tvrev2beta2.ghost.io) \-- *FastCompany, Cale Guthrie Weissman*[Twitter Plans to Broadcast Live Video 24 Hours a Day](https://www.buzzfeed.com/alexkantrowitz/twitter-wants-to-stream-live-video-programming-247?utm%5Fterm=.jwMya49Lw&ref=tvrev2beta2.ghost.io#.etQeD5vXz) \-- *Buzzfeed, Alex Kantrowitz*[ESPN Layoffs a Sign That Live Sports TV Are in Crisis](http://www.todayonline.com/sports/espn-layoffs-sign-live-sports-tv-industry-crisis?ref=tvrev2beta2.ghost.io) \-- *TODAY*[Twitter is Considering Replacing Thursday Night Football Streams with UFC Fights](http://uproxx.com/sports/twitter-live-broadcast-ufc-events/?ref=tvrev2beta2.ghost.io) \-- *Uproxx, Ryan Harkness*[Meet the Woman Creating the Facebook Live of Sex Ed](http://www.vocativ.com/423165/o-school-live-stream-sex-ed-andrea-barrica/?ref=tvrev2beta2.ghost.io) \-- *Vocativ, Tracy Clark-Flory*[Mobile Rises and Data Costs Falls: What it Means for Video](https://www.brafton.com/blog/strategy/mobile-rises-and-data-costs-fall-what-it-means-for-video/?ref=tvrev2beta2.ghost.io) \-- *Brafton, Tressa Sloane*[Twitter Just Inked Another Live-Streaming Lax Pact](http://www.adweek.com/digital/twitter-major-league-lacrosse-livestreaming/?ref=tvrev2beta2.ghost.io) \-- *Adweek, David Cohen*[A Fresh Round of Scrutiny for Facebook Live After Brutal Video of Infant’s Death](https://news.fastcompany.com/a-fresh-round-of-scrutiny-for-facebook-live-after-brutal-video-of-infants-death-4035747?ref=tvrev2beta2.ghost.io) \-- *FastCompany, Christopher Zara*[Could Visual Recognition Technology be the Answer for Facebook’s Live Video Problems?](http://mobilemarketingmagazine.com/Facebook-murders-ai-visual-intelligence?ref=tvrev2beta2.ghost.io) \-- *Mobile Marketing Magazine, Tyrone Stewart*[The Tech Behind Today’s First 4K Live Stream from Space](https://siliconangle.com/blog/2017/04/26/tech-behind-todays-first-4k-live-stream-space-nabshow/?ref=tvrev2beta2.ghost.io) \-- *SiliconAngle, Bev Terrell*[Sprint Spot App Rolls Out Across U.S](http://advanced-television.com/2017/04/25/sprint-spot-app-rolls-out-across-us/?ref=tvrev2beta2.ghost.io). -- *Advanced Television*[Marketers Out of Sync With TV and Video Viewing Habits of Average Americans, Report Suggests](http://www.thedrum.com/news/2017/04/25/marketers-out-sync-with-tv-and-video-habits-average-americans-report-suggests?ref=tvrev2beta2.ghost.io) \-- *The Drum, Laurie Fullerton*[Look to the Stars to Better Navigate Television](https://www.mediapost.com/publications/article/299791/look-to-the-stars-to-better-navigate-television.html?ref=tvrev2beta2.ghost.io) \-- *MediaPost, Zach Rosenberg*[Facebook Live Exhibit at NAB Draws Interest from Churches](https://www.reviewjournal.com/business/facebook-live-exhibit-at-nab-draws-interest-from-churches/?ref=tvrev2beta2.ghost.io) \-- *Las Vegas Review-Journal, Todd Prince*