> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Twitter REALLY Wants You to Watch Sponsored Live Videos
- URL: https://tvrev2beta2.ghost.io/twitter-really-wants-watch-sponsored-live-videos/
- Published: 2017-06-06T00:25:02.000Z
- Updated: 2026-09-04T01:38:32.000Z
- Author: John Cassillo
- Tags: Twitter, Live TV, #sqs, #Import 2026-09-03 18:51, Streaming Wars, #inferred-channel

*The following is our weekly live video newsletter, which publishers on Mondays.* [*Want to subscribe? Click here*](http://eepurl.com/cldV8f?ref=tvrev2beta2.ghost.io)*.*Twitter’s banking its future on live video content, and to make sure users are on board, they’re [providing new features](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=62004c1bae&e=1948986f00&ref=tvrev2beta2.ghost.io) around **event alerts within the platform, and branded timelines around specific events**. These extras provide both more value to sponsors, and some nice user benefits too, moving live video from the sidebar straight into a featured window that’s driving conversation.Live video and TV content’s finding other ways to prominence as well. You’ll now find [**Cheddar on Fusion**](http://braveventures.us10.list-manage1.com/track/click?u=44cda535c0a18903d9071ddf8&id=f2c6332c6c&e=1948986f00&ref=tvrev2beta2.ghost.io), and **Plex** on Plex iOS devices, Android TV users, and the Nvidia Shield, with [Apple TV and Android mobile devices next](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=f724af4c7f&e=1948986f00&ref=tvrev2beta2.ghost.io). **DirecTV Now** will also [be available on Roku](http://braveventures.us10.list-manage1.com/track/click?u=44cda535c0a18903d9071ddf8&id=b7f4b79c4e&e=1948986f00&ref=tvrev2beta2.ghost.io), in a move that should make it easier for the AT&T-owned live-streaming service to hit even more homes soon.For brands looking to **experiment with video**, it ends up there’s a place for [both live and pre-recorded content](http://braveventures.us10.list-manage2.com/track/click?u=44cda535c0a18903d9071ddf8&id=82cd6e64ae&e=1948986f00&ref=tvrev2beta2.ghost.io). **Brand integrations** into live content is also a growing space, but one that [can be navigated safely](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=498ab41293&e=1948986f00&ref=tvrev2beta2.ghost.io) with programming like live sports.Oh, and if you want to strike it rich with someone else’s money, there’s an easier way than stealing it. One Amazon developer’s put up **$50,000 of his own cash** to let Twitch users [play the stock market](http://braveventures.us10.list-manage1.com/track/click?u=44cda535c0a18903d9071ddf8&id=7d9ae36873&e=1948986f00&ref=tvrev2beta2.ghost.io) and watch the results live.https://www.youtube.com/watch?v=oj71GuCM4Zc**For your skimming pleasure, here's the past week's top live video headlines:**[Twitter Adds New Features as it Experiments with Sponsored Live Video](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=d6b05a6ab2&e=1948986f00&ref=tvrev2beta2.ghost.io)*Adweek, Lauren Johnson*[Cheddar Jumps to TV in Fusion Deal](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=78ff3d2c72&e=1948986f00&ref=tvrev2beta2.ghost.io)*The Hollywood Reporter, Natalie Jarvey*[Plex Live TV is Live](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=7bcc81817c&e=1948986f00&ref=tvrev2beta2.ghost.io)*The Verge, Thomas Ricker*[Twitter and the BBC Partner for the First Time on Live Video](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=f499c05365&e=1948986f00&ref=tvrev2beta2.ghost.io)*TechCrunch, Sarah Perez*[How Football Site Goal Pivots its Content Strategy for Offseason](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=9e486f72eb&e=1948986f00&ref=tvrev2beta2.ghost.io)*Digiday, Jessica Davies*[A Tale of Two Cakes Smashes: How to Choose Between Live and Recorded Video](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=8041668e69&e=1948986f00&ref=tvrev2beta2.ghost.io)*Marketing Land, Brent Hieggelke*[An Amazon Engineer is Letting Twitch Users Play the Stock Market with $50,000 of His Own Money](http://braveventures.us10.list-manage1.com/track/click?u=44cda535c0a18903d9071ddf8&id=be82757bb2&e=1948986f00&ref=tvrev2beta2.ghost.io)*Business Insider, Matt Weinberger*[DirecTV Now Lands on Roku Devices](http://braveventures.us10.list-manage1.com/track/click?u=44cda535c0a18903d9071ddf8&id=2c3da58a11&e=1948986f00&ref=tvrev2beta2.ghost.io)*CNET, David Katzmeier*[The Sports Solution to Brands’ Live Video Woes](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=e08397b637&e=1948986f00&ref=tvrev2beta2.ghost.io)*MediaPost, Jeri Smith*[Amazon Just Canceled This Live-Streamed Show](http://braveventures.us10.list-manage.com/track/click?u=44cda535c0a18903d9071ddf8&id=980501ec70&e=1948986f00&ref=tvrev2beta2.ghost.io)*Fortune, Leena Rao*