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# Twitter’s Live NFL Show is Better Bet Than Amazon’s Game Content
- URL: https://tvrev2beta2.ghost.io/twitters-live-nfl-show-better-bet-amazons-game-content/
- Published: 2017-05-16T18:07:00.000Z
- Updated: 2026-09-04T03:04:50.000Z
- Author: John Cassillo
- Tags: NFL, Amazon, Twitter, Live TV, Livestream, #sqs, #Import 2026-09-03 18:51, Streaming Wars, #inferred-channel

*The following is our weekly live video newsletter, which publishers on Mondays.* [*Want to subscribe? Click here*](http://eepurl.com/cldV8f?ref=tvrev2beta2.ghost.io)*.*In the NewFronts aftermath, talk focused on what’s next for TV and the **impending threat of streaming**. While many media companies are [jumping to streaming approaches](http://www.marketwatch.com/story/as-cord-cutting-intensifies-media-companies-scramble-toward-online-streaming-bundles-2017-05-15?ref=tvrev2beta2.ghost.io), it appears to [have investors in a panic](http://variety.com/2017/digital/news/pay-tv-cord-cutting-hulu-skinny-bundle-1202419181/?ref=tvrev2beta2.ghost.io).

That fear has Twitter and Facebook (and others) [ready to fill the void](http://www.businessinsider.com/facebook-the-tv-like-social-network-2017-5?ref=tvrev2beta2.ghost.io) \-- something their respective [futures may depend on](http://fortune.com/2017/05/15/twitter-livenation-partnership-video-streaming/?ref=tvrev2beta2.ghost.io).Speaking of Twitter, they might have lost live NFL games to Amazon this season, but they’re atop the pile when it comes to the **league’s budding streaming content gravy train**. Pigskin fans will be able to get a fix year-round with the NFL’s new [live daily Twitter programming](http://awfulannouncing.com/streaming/nfl-twitter-live-programming-daily-show-pregame-coverage.html?ref=tvrev2beta2.ghost.io), plus pre-game coverage. With fans increasingly watching snippets of the action over full games, Twitter’s play could be the smarter one going forward.[Live could also be](https://www.wsj.com/articles/live-is-where-the-growth-is-at-for-cable-1494252479?ref=tvrev2beta2.ghost.io) a **growth source for cable**, which has long been very DVR-able. [Turner’s reinvesting in live](https://www.engadget.com/2017/05/11/tbs-tnt-launch-new-streaming-apps-and-redesign-old-ones/?ref=tvrev2beta2.ghost.io) via streaming apps and QVC [uses live streaming data](http://www.cio.com/article/3196813/analytics/how-qvc-uses-streaming-analytics-to-drive-revenue.html?ref=tvrev2beta2.ghost.io) to drive its business decisions (and revenue). Most Americans are still watching plain old TV too, so can’t necessarily walk away from that model altogether yet. Any existing linear networks will need to pursue a hybrid model for now.CMOs are facing less job security lately. [One way to help fix that](http://marketingland.com/cmos-invigorate-brand-career-214531?ref=tvrev2beta2.ghost.io) could be **embracing live video**.For those addicted to streaming, you can tune in live on airplanes now. GoGo’s [new in-flight wireless](https://www.usatoday.com/story/tech/columnist/baig/2017/05/11/gogos-new-inflight-wireless-strong-enough-stream-you-tube-facebook-live/101507198/?ref=tvrev2beta2.ghost.io) is **strong enough to live-stream**, which means you won’t be tethered to pre-set entertainment for your six-hour flight to NY. Not a bad time for Twitter and Facebook to be getting into the produced live video game. Or hey, maybe check out [YouTube’s new networks instead](http://www.adweek.com/tv-video/youtube-tv-adds-more-channels-to-its-lineup-hoping-to-differentiate-itself-from-hulus-live-offering/?ref=tvrev2beta2.ghost.io).

**Your full rundown from another busy week of live video news:**[As Cord-Cutting Intensifies, Media Companies Scramble Toward Online Streaming Bundles](http://www.marketwatch.com/story/as-cord-cutting-intensifies-media-companies-scramble-toward-online-streaming-bundles-2017-05-15?ref=tvrev2beta2.ghost.io)*MarketWatch, Shalini Ramachandran*[Most Americans Can Get Internet on Their TV -- But They’re Still Mostly Watching Plain Old TV](https://www.recode.net/2017/5/10/15611654/americans-watching-tv-streaming-online-video?ref=tvrev2beta2.ghost.io)*Recode, Rani Molla*[Wall Street Fearing Fall of Pay TV as Internet Offers New Bundles](http://variety.com/2017/digital/news/pay-tv-cord-cutting-hulu-skinny-bundle-1202419181/?ref=tvrev2beta2.ghost.io)*Variety, Todd Spangler*[YouTube TV Adds More Channels to its Lineup, Hoping to Differentiate Itself From Hulu’s Live Offering](http://www.adweek.com/tv-video/youtube-tv-adds-more-channels-to-its-lineup-hoping-to-differentiate-itself-from-hulus-live-offering/?ref=tvrev2beta2.ghost.io)*Adweek, Sami Main*[What Twitter’s Future Could Depend On](http://fortune.com/2017/05/15/twitter-livenation-partnership-video-streaming/?ref=tvrev2beta2.ghost.io)*Fortune, Marc C. Scott*[Live! Is Where the Growth is at for Cable](https://www.wsj.com/articles/live-is-where-the-growth-is-at-for-cable-1494252479?ref=tvrev2beta2.ghost.io)*The Wall Street Journal, Miriam Gottfried*[How QVC Uses Streaming Analytics to Drive Revenue](http://www.cio.com/article/3196813/analytics/how-qvc-uses-streaming-analytics-to-drive-revenue.html?ref=tvrev2beta2.ghost.io)*CIO, Thor Olavsrud*[Twitch Streaming 886 Episodes of Mister Rogers’ Neighborhood](https://www.polygon.com/2017/5/15/15641348/twitch-mister-rogers-neighborhood-marathon-streaming?ref=tvrev2beta2.ghost.io)*Polygon, Michael McWhertor*[Facebook is Cracking Down on Facebook Live Videos That Aren’t Really Live](http://www.adweek.com/digital/facebook-live-api-platform-policy-update/?ref=tvrev2beta2.ghost.io)*Adweek, David Cohen*[Facebook: The TV-Like Social Network](http://www.businessinsider.com/facebook-the-tv-like-social-network-2017-5?ref=tvrev2beta2.ghost.io)*Business Insider, Robert Elder*[NFL, Twitter Team Up for Official Live, Year-Round Programming With Daily Show, Pre-Game Coverage](http://awfulannouncing.com/streaming/nfl-twitter-live-programming-daily-show-pregame-coverage.html?ref=tvrev2beta2.ghost.io)*Awful Announcing, Ian Casselberry*[TBS, TNT Launch New Streaming Apps and Redesign Old Ones](https://www.engadget.com/2017/05/11/tbs-tnt-launch-new-streaming-apps-and-redesign-old-ones/?ref=tvrev2beta2.ghost.io)*Engadget, Richard Lawler*[GoGo’s New Inflight Wireless Strong Enough to Stream YouTube, Facebook Live](https://www.usatoday.com/story/tech/columnist/baig/2017/05/11/gogos-new-inflight-wireless-strong-enough-stream-you-tube-facebook-live/101507198/?ref=tvrev2beta2.ghost.io)*USA Today, Ed Baig*[CMOs, Invigorate Your Brand and Your Career](http://marketingland.com/cmos-invigorate-brand-career-214531?ref=tvrev2beta2.ghost.io)*Marketing Land, Brent Hieggelke*[What’s Wrong with Twitter’s Video Strategy](http://www.newyorker.com/business/currency/whats-wrong-with-twitters-live-video-strategy?ref=tvrev2beta2.ghost.io)*The New Yorker, Om Malik*[Disney’s Iger Blames ESPN Losses on Cord Cutters, Cord Nevers](https://www.usatoday.com/story/tech/talkingtech/2017/05/09/disneys-iger-bullish-hulu-sling-tv-other-net-tv-services/101484314/?ref=tvrev2beta2.ghost.io)*USA Today, Mike Snider*[Visual Communication is Transforming Marketing -- Are You Up to Speed?](https://www.forbes.com/sites/forbescommunicationscouncil/2017/05/12/visual-communication-is-transforming-marketing-are-you-up-to-speed/?ref=tvrev2beta2.ghost.io#6f7cc8e46f7c)*Forbes, Erin McCoy*[PBS Kids Launches its Own Streaming Stick With Access to On-Demand Video, Games and Live TV](https://techcrunch.com/2017/05/10/pbs-kids-launches-its-own-streaming-stick-with-access-to-on-demand-video-games-and-live-tv/?ref=tvrev2beta2.ghost.io)*TechCrunch, Sarah Perez*[Rent Will be Fox’s Next Live Musical](http://www.vanityfair.com/hollywood/2017/05/rent-next-fox-live-musical?ref=tvrev2beta2.ghost.io)*Vanity Fair, Emma Stefansky*[Twitch Users Could Influence Storylines in New TV-Like Content](http://www.marketingdive.com/news/twitch-users-could-influence-storylines-in-new-tv-like-content/442147/?ref=tvrev2beta2.ghost.io)*MarketingDive, David Kirkpatrick*[CBS Deal Makes it Easier to Get Local TV Via Streaming](https://www.engadget.com/2017/05/10/cbs-deal-makes-it-easier-to-get-local-tv-via-streaming/?ref=tvrev2beta2.ghost.io)*Engadget, Steve Dent*[YouTube Live: The Ultimate Brand Guide to Live-Streaming on YouTube](http://tubularinsights.com/youtube-live-streaming-brand-guide/?ref=tvrev2beta2.ghost.io)*Tubular Insights, Bree Brouwer*[Meo Launches Live TV in ‘VR Environment’](http://www.digitaltveurope.net/692962/meo-launches-live-tv-in-vr-environment/?ref=tvrev2beta2.ghost.io)*Digital TV Europe*[Amazon to Host Series of Live Music Gigs in the U.K. and Livestream Them Globally](https://venturebeat.com/2017/05/09/amazon-to-host-series-of-live-music-gigs-for-prime-members-in-the-u-k-and-livestream-them-globally/?ref=tvrev2beta2.ghost.io)*VentureBeat, Paul Sawers*[With Hulu Live TV and YouTube TV, Is It Time To Ditch Your Cable Subscription?](https://www.forbes.com/sites/nelsongranados/2017/05/08/with-hulu-live-tv-and-youtube-tv-is-it-time-to-ditch-your-cable-subscription/?ref=tvrev2beta2.ghost.io#53ee508e6770)*Forbes, Nelson Granados*[Whose Responsibility is it to Police Content on Facebook?](http://www.nbcnews.com/tech/social-media/whose-responsibility-it-police-content-facebook-n756141?ref=tvrev2beta2.ghost.io)*NBC News, Alyssa Newcomb*[How Often are You SEEN on Video?](http://www.huffingtonpost.com/entry/how-often-are-you-seen-on-video%5Fus%5F59112bb1e4b046ea176aee83?ref=tvrev2beta2.ghost.io)*HuffPost, Zahrina Robertson*