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# Unmasking the Demographics of Superhero Movie Fans
- URL: https://tvrev2beta2.ghost.io/unmasking-the-demographics-of-superhero-movie-fans/
- Published: 2023-05-02T15:54:23.000Z
- Updated: 2023-05-02T15:54:23.000Z
- Author: Brandon Katz
- Tags: Thought Leaders Circle, Superhero movies, IP, Brandon Katz, Parrot Analytics, movies, #sqs, #Import 2026-09-03 20:57

Contrary to popular belief, superhero fatigue has not yet made a real dent in Hollywood’s most popular genre as seven of the 10 most in-demand movies in the US dating back to Jan. 1, 2022 revolve around capes and cowls, according to Parrot Analytics. This includes DC’s *The Batman* (#3) and Marvel’s *Black Panther: Wakanda Forever* (#7). 

The former is the fourth big screen iteration of the character in this century alone (with the return of Michael Keaton’s version on the horizon) while the latter is a sequel to arguably Marvel’s most successful standalone feature that was unfortunately forced to contend with the tragic passing of star Chadwick Boseman. Both help to serve as a microcosm for the types of audiences blockbuster comic book movies continue to serve. 

A more primary role for Letitia Wright’s Shuri helped *Wakanda Forever* achieve a more even gender split among the group (44% female, 56% male), yet *Eternals* was the only superhero movie among the aforementioned seven titles whose audience skewed more female. This remains a whitespace opportunity for studios to continue expanding superhero movie appeal to different demos. 

*The Batman* most resonated with Gen Z (13-22) while *Wakanda Forever* struck a chord with millennials (30-39). Gen Z and Gen X+ are among the most valuable movie-going audiences, so cultivating interest amongst these age groups is key to reaching fans outside of the die-hard foundation. Movies like *Captain Marvel* (46.1% female) and *Joker* (18% Gen X+) open up avenues to new audiences to help keep interest in the genre fresh. 

Both *The Batman* and *Wakanda Forever* were remarkably successful and both provide insight into the current status and future potential of the superhero genre.