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# What Are Beyoncé Audiences Shopping For At Target?
- URL: https://tvrev2beta2.ghost.io/what-are-beyonce-audiences-shopping-for-at-target/
- Published: 2023-02-01T21:01:56.000Z
- Updated: 2023-02-01T21:01:56.000Z
- Author: John Cassillo
- Tags: beyonce, Grammy Awards, target, Tubular Labs, Social Video, Shopping, #sqs, #Import 2026-09-03 20:57, Data, #inferred-channel

Whether Beyoncé sets the Grammy award wins record or not this weekend, her audience is already winning with certain product categories at Target. Consumer Insights data from [Tubular Labs](http://tubularlabs.com/?ref=tvrev2beta2.ghost.io) below shows which product categories [Beyoncé’s VEVO YouTube audience](https://www.youtube.com/@beyonceVEVO?ref=tvrev2beta2.ghost.io) is most likely to shop for at Target, perhaps telegraphing future brand partnerships for the superstar. 

- Beyoncé YouTube viewers were diehards for the superstar, and were more likely to visit Beyoncé.com (124x more likely than the norm) than any other website.
- On Amazon, her audience was a bit more music-focused, with high affinity for dance pop and vocal pop CDs/vinyls… as well as bow ties (11.0x more likely than the norm).
- Tubular data shows that these viewers were most likely to search retailer sites for oatmeal (something the singer has noted was a go-to breakfast option).