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# Which NFL Prospects Caused the Most Chatter on Draft Day?
- URL: https://tvrev2beta2.ghost.io/which-nfl-prospects-caused-the-most-chatter-on-draft-day/
- Published: 2021-05-03T20:26:52.000Z
- Updated: 2021-05-03T20:26:52.000Z
- Author: Allison Butler
- Tags: Sports, NFL, emotions, #sqs, #Import 2026-09-03 20:42

[](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030843996-B17BV91LFX0ZFYBKQEQT/draft-1.webp?ref=tvrev2beta2.ghost.io)

## Topline Metrics

- 2021’s NFL Draft Total Tweet volume and Emotional Reactions slightly decreased compared to 2020’s outlier year, however, outperformed 2019’s NFL draft
- The 2021 NFL Draft also saw the highest rate of passion compared to the previous 2 NFL Drafts, earning a 32% Reaction Rate in 2021  

  - Higher Reaction Rates indicate a more emotionally engaged audience year over year
  - Last year’s outlier performance was potentially affected by the pandemic, with fans looking for anything sports related to watch at the beginning of lockdowns
  - Notably, the 2021 Draft showed much higher rates of fan passion specifically around the players themselves, with 38% of all conversation around the draft focused on the athletes, an increase of 32% compared to 2020’s NFL Draft

## Highly Engaging Players

**Justin Fields**

- Justin Fields drove the most engagement around the NFL Draft of any player, driving 7% of all engagement around the draft
- Justin Fields falling all the way to the 11th picks had fans sounding off with the highest Emotional Reactions inclusive of *love* (17% of all Justin Fields Emotional Reactions), *dislike* (13% of all Justin Fields Emotional Reactions), and *excited* (12% of all Justin Fields Emotional Reactions)  

  - Negative commentary surrounding Justin Fields is fear among NFL fans that the Bears might ruin his career based on their track record of unsuccessful quarterbacks
  - Verbatims:  

    - **Love**: “Guess I’m rooting for the Bears for the first time since the 1985 Super Bowl season. Go Justin Fields!”
    - **Dislike**: “Well now I’m convinced Justin Fields is going to suck. Poor dude has no chance playing for the Bears”
    - **Excited**: “Justin Fields to DA BEARS baby!!!!!! Woooo!!! #NFLDraft 🐻🏈”

**Mac Jones**

- Mac Jones drove the second-highest engagement of the night nearly earning 7% of all Emotional Reactions around the 2021 NFL Draft
- With many fans unconvinced of Mac Jones’ talent, the top Emotional Reactions from fans around him include *funny* (20% of all Mac Jones Emotional Reactions), *love* (18% of all Mac Jones Emotional Reactions), and *enjoy* (11% of all Mac Jones Emotional Reactions)  

  - Verbatims:  

    - **Funny**: “If I’m a Patriots fan I’m running it back with cam lmao mac jones not it”
    - **Love**: “Mac Jones to the Patriots is just so perfect. In so many ways.”
    - **Enjoy**: “The Patriots literally sat there and Mac Jones fell in their laps. Truly remarkable.”

**Trey Lance**

- Coming in as the third-highest driver of conversation around the 2021 NFL Draft is Trey Lance, who drove 4% of all engagement around the night
- Viewers of the draft were shocked at the 49ers selection of Trey Lance, with 25% of all Emotional Reactions related to Trey Lance being *crazy*

  - Verbatims:  

    - **Crazy**: “Wow...not a single FBS Offer to play QB..... Trey Lance goes #3\. Dont matter where you go, what matter is what you do where you at. #freegame”
    - **Love**: “#kyle would not trade two first to pick Mac Jones. Trey Lance is gonna make the offense so versatile. This is amazing. LFG. #49ers #NFLDraft2021”
    - **Enjoy**: “From Marshall, Minnesota to the third overall pick in the NFL Draft. Not bad for Trey Lance!”

**Trevor Lawrence**

- The fourth highest driver of conversation around the 2021 NFL Draft is Trevor Lawrence, the number pick in the draft who drove over 3% of all engagement
- Trevor Lawrence was clearly expected to be taken first overall, driving Emotional Reactions such as *enjoy* (24% of all Trevor Lawrence Emotional Reactions), *love* (18% of all Trevor Lawrence Emotional Reactions), and *funny* (16% of all Trevor Lawrence Emotional Reactions)  

  - *Funny* Emotional Reactions were mainly caused by fans thinking it would be funny if Jacksonville didn’t take Trevor Lawrence with their number 1 overall pick
  - Verbatims:  

    - **Enjoy**: “Since @Trevorlawrencee is officially a Jag that means he’s not a Tiger anymore so I can like him now ok cool GO JAGS.”
    - **Love**: “#trevorlawrence brings nothing but faith and hope to Jacksonville! 🏈 This kid is special! 🔥”
    - **Funny**: “the jags not choosing trevor lawrence would just be laugh out loud if i’m being honest”

**Najee Harris**

- Driving the 5th highest amount of engagement the night of the 2021 NFL Draft is Najee Harris, who drove just over 3% of all Emotional Reactions during the airing
- Najee Harris was able to drive extremely high rates of *love* (30% of all Najee Harris Emotional Reactions) and *support* (24% of all Najee Harris Emotional Reactions), and viewers heavily *disliked* (16% of all Najee Harris Emotional Reactions) the Steelers selection of him  

  - Verbatims:  

    - **Love**: “Another reason to love Najee Harris - today while throwing a party for kids at a homeless shelter, he posed for photos with every person, even the pizza delivery driver who pulled up when Najee was leaving. & then he changed in the parking lot”
    - **Supportive**: “LETS GOO!!! NAJEE HARRIS WELCOME TO PITTSBURGH 🙏🙏”
    - **Dislike**: “Steelers taking Najee would be super underwhelming. That team does not value RBs.”

*Canvs emotion measurement consists of 42 core emotions proprietary to the Canvs platform, which identifies through public comments how viewers are reacting to airings.*

[***Canvs***](https://www.canvs.ai/overview?ref=tvrev2beta2.ghost.io) *is the easiest and most accurate Customer Insights platform to instantly analyze open-ended text, going beyond traditional sentiment analysis to provide best-in-class emotion and topical measurement.*