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# Why MrBeast Was A Perfect Fit For NFL’s Super Bowl Ad
- URL: https://tvrev2beta2.ghost.io/why-mrbeast-was-a-perfect-fit-for-nfls-super-bowl-ad/
- Published: 2023-02-15T20:47:07.000Z
- Updated: 2023-02-15T20:47:07.000Z
- Author: John Cassillo
- Tags: Sports, MrBeast, NFL, Super Bowl, Tubular Labs, YouTube, House of Highlights, Social Video, #sqs, #Import 2026-09-03 20:57

Among the surprises during this year’s Super Bowl was an appearance by MrBeast in the NFL’s “[Run With It](https://www.ispot.tv/ad/1Vwu/nfl-super-bowl-2023-run-with-it-featuring-diana-flores-billie-jean-king-davante-adams?ref=tvrev2beta2.ghost.io)” ad. But a look at the creator’s social video audience showcases why he was actually a perfect fit for the league’s star-studded spot. Data from [Tubular Labs](http://tubularlabs.com/?ref=tvrev2beta2.ghost.io) reveals who MrBeast’s YouTube audience is also most likely to watch, including quite a few sports-centric accounts. Some of the most notable:

[](http://tubularlabs.com/?ref=tvrev2beta2.ghost.io)

- The NFL [also activated MrBeast at the game](https://twitter.com/NFL/status/1624905321096544256?ref=tvrev2beta2.ghost.io), clad in Chiefs gear, to speak to his younger-skewing fan base. While sports leagues and teams have been trying to find new ways to speak to younger audiences with social content, over 43% of MrBeast’s YouTube audience is in the 13-to-24 age range, and 67% are 34 or younger.
- This approach with MrBeast highlights what’s next for leagues and networks as they evolve audience acquisition strategies to include the creator economy in a natural way.