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# Magnite: Why Streaming TV Is A Must-Buy
- URL: https://tvrev2beta2.ghost.io/why-streaming-tv-is-a-must-buy/
- Published: 2025-02-27T19:14:03.000Z
- Updated: 2025-02-27T19:14:03.000Z
- Author: TVREV
- Tags: Reports, Magnite, Streaming, #sqs, #Import 2026-09-03 21:39

For years, marketers have given their hearts (and their ad dollars) to video-sharing platforms like YouTube because they’re easy. The audience is massive, the targeting is familiar, the charts bright and colorful and the buying process simple. But just because something is easy doesn’t mean it’s necessarily effective, as Magnite’s new report, *Why Streaming TV Is a Must-Buy*, makes abundantly clear. The report offers evidence that when it comes to ad performance, streaming TV is just better.

Download the free report on TVREV and get the down low for yourself .