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# Who Won Audiences in the Super Bowl?
- URL: https://tvrev2beta2.ghost.io/won-audiences-super-bowl/
- Published: 2019-02-06T13:57:31.000Z
- Updated: 2019-02-06T13:57:31.000Z
- Author: Alan Wolk
- Tags: Super Bowl, audience, ACR, viewership, Inscape, #sqs, #Import 2026-09-03 19:30, Ad Tech

The Sleeper Bowl this year didn’t exactly draw a crowd, with one of the smallest audiences in more than a decade. Only 16% of American households watched the Rams vs. Patriots game on CBS, according to viewership data from [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io), the TV data company with glass-level insights from a panel of more than 10 million smart TVs and devices.The minute-by-minute viewership data from Inscape (below) demonstrates that tune-in rose gradually during the first part of the game and leveled off in the second half.[](inscape.tv) What set the mood for the Big Game? Inscape data reveals what America was watching before the game: the ***Super Bowl Kickoff Show*** (>27%) and ***Super Bowl Today*** (>16%) dominated pre-show viewership. Following the game, a majority of audiences tuned into ***The World’s Best,*** a new reality competition show that premiered after the Super Bowl. 

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030784704-V0MXQSHSK0IG41OT4BSG/superbowl-shows-1024x627.webp)

We also took a look at viewership in Atlanta and New Orleans. A lower % in New Orleans watched the Super Bowl this year versus last year – given the refereeing call, and to a lesser degree, the “Taking a Knee Boycott.” In Atlanta, the % of viewers increased, given that Atlanta hosted.

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030784798-M4EQ415FP3L8A3BYBFJK/tv-watching-in-2018-1024x406.webp)

*The data is collected from all sizes and makes of TVs and is spread across all DMAs in the U.S,* [*making it representative*](https://www.inscape.tv/resources/assessing-the-national-representativeness-of-inscape-smart-tv-data?ref=tvrev2beta2.ghost.io)*. Inscape delivers data on a second-by-second basis in raw form so the data can be used in a variety of ways and its fidelity can be verified quite simply.*