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# Workwear Videos Win With Fashion Audiences
- URL: https://tvrev2beta2.ghost.io/workwear-videos-win-with-fashion-audiences/
- Published: 2022-12-07T18:04:55.000Z
- Updated: 2022-12-07T18:04:55.000Z
- Author: John Cassillo
- Tags: Tubular Labs, fashion, Social Video, YouTube, Timberland, #sqs, #Import 2026-09-03 20:44, Data

After nearly three years of working from home, no one knows what to wear anymore – and they’re watching YouTube to figure it out. A [new Tubular Labs infographic on fashion](https://tubularlabs.com/research-guides/category-infographics/?ref=tvrev2beta2.ghost.io) shares trends around viewership and consumer behaviors, including the discovery that fashion audiences are watching a lot of videos on workwear – despite a relatively low supply compared to other videos in the category. Some additional findings from Tubular:

- YouTube views about fashion topics are up 32% year-over-year (looking at Oct. 2020-21 vs. Oct. 21-22).
- Men account for 56% of YouTube fashion viewing, with the 25-to-34 year-old bracket accounting for the largest share.
- Those that watch fashion videos are also most likely to shop for products by brands like Nivea, Polaroid and Timberland (among others).